Field Marketing Manager

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify peoples lives. With intelligent agreement management Docusign unleashes business-critical data that is trapped inside of documents. Until now these were disconnected from business systems of record costing businesses time money and opportunity. Using Docusigns Intelligent Agreement Management platform companies can create commit and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What youll do

The Demand & Field Marketing Manager is a critical engine of our demand generation program across the EMEA business with a heavy focus on event strategy compelling content and execution. This role serves as the connective tissue between corporate marketing and our regional sales teams. You will collaborate with cross-functional teams to design operationalize and execute high-impact field marketing programsspanning proprietary (first-party) events strategic third-party conferences joint partner activations and scalable webinarsthat drive customer acquisition engagement retention and pipeline growth in EMEA. The ideal candidate is not just a logistical mastermind but a storyteller and content strategist. You know how to craft high-value propositions that create a sense of urgency and FOMO (fear of missing out) ensuring high attendance and unforgettable attendee experiences from invitation to post-event follow-up.

This position is an individual contributor role reporting to the Marketing Director.

Responsibility

• Own the planning budget management and execution for all EMEA field programs including first-party executive roadshows third-party industry trade shows joint partner activations and localized webinars

• Drive the content lifecycle for all events to maximize registration and engagement. Craft the overarching event value proposition and write compelling copy for pre-event invites landing pages during-event materials and post-event nurture tracks that trigger immediate action

• Collaborate with Product Marketing and leadership to translate complex technical concepts into engaging narrative-driven presentation decks session abstracts and on-stage talk tracks. Ensure a cohesive high-impact brand story is told across all touchpoints

• Select and pitch the best internal executives subject matter experts customers or external keynotes strategically for each event format. Prep speakers on talk tracks audience demographics and presentation flow to ensure maximum impact

• Architect a seamless memorable experience across three critical phases: Pre-Event: Buzz-building campaigns hyper-targeted invitations and sales alignment. During-Event: On-site atmosphere engaging content delivery and interactive networking. After-Event: Content recycling rapid follow-up cadences and continuous value delivery

• Partner closely with Sales to design tight pre-event outreach and post-event follow-up cadences ensuring high attendance on-site meeting bookings and rapid lead conversion

• Oversee the technical setup target list segmentation and tracking architecture for all field campaigns. Evaluate total impact and ROI (MQLs pipeline generated accelerated pipeline) to continuously refine EMEA strategy

• Oversee external venues production agencies and suppliers to ensure top-tier event execution on time and within budget

• Travel across the EMEA region as required for event execution

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a positions job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 8 years of B2B high-tech marketing experience in Field Marketing Content Marketing or Event Management

• Experience managing a diverse event portfolio (proprietary roadshows third-party trade shows partner co-marketing and webinars)

• Experience in copywriting and storytelling with a proven ability to write high-converting marketing copy develop engaging presentation narratives and articulate a clear why attend value proposition

• Experience with the B2B sales cycle and aligning with sales leadership AEs and SDRs

• Experience managing multiple event timelines and content deadlines simultaneously in a fast-paced environment

• Experience with marketing tech stacks and CRM tools ( Outreach and Eloqua/Marketo/HubSpot) as well as webinar/event platforms

Preferred

• Bachelor-level degree with a Marketing Communications English or Business emphasis

• Proven ability to look at event logistics through an audience-first lens to design highly experiential interactive moments

• Established experience successfully negotiating contracts and interfacing with external venue vendors and event production agencies

• Prior experience in a direct Sales SDR or public speaking coaching role

• A sense of humor tenacity and grace under pressure

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge skills and experience.

Based on applicable legislation the below details pay ranges in the following locations:

California: $X/hour - $X/hour or $X - $X base salary

Illinois Colorado Massachusetts and Minnesota: $X/hour - $X/hour or $X - $X base salary

Washington Maryland New Jersey and New York (including NYC metro area): $X/hour - $X/hour or $X - $X base salary

Washington DC: $X/hour - $X/hour or $X - $X base salary

Ohio: $X/hour - $X/hour or $X - $X base salary

Canada: CAD $X/hour - CAD $X/hour or CAD $X - CAD $X base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time permanent basis without the need for current or future sponsorship.

Life at DocuSign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees customers and the communities in which we live and work. You can count on us to listen be honest and try our best to do whats right every day. At Docusign everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed to be heard to exchange ideas openly to build lasting relationships and to do the work of their life. Best of all you will be able to feel deep pride in the work you do because your contribution helps us make the world better than we found it. And for that youll be loved by us our customers and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation or a religious accommodation during the application process please contact us at .

If you experience any issues concerns or technical difficulties during the application process please get in touch with our Talent organization at for assistance.

Applicant and Candidate Privacy Notice

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska Hawaii Maine Mississippi North Dakota South Dakota Vermont West Virginia and Wyoming.

EEO Statement

Its important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience skill aptitude and a can-do approach. We will not discriminate based on race ethnicity color age sex religion national origin ancestry pregnancy sexual orientation gender identity gender expression genetic information physical or mental disability registered domestic partner status caregiver status marital status veteran or military status or any other legally protected category.

EEO Know Your Rights poster

Required Experience:

Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1