Senior Partner Growth Manager (EU), Amazon Fuse

Are you data driven and like identifying actionable insights that translate into growth initiatives that drive the business? Excel in identifying and communicating mutually beneficial customer and partner propositions and benefits? Then the Partner Growth Marketing team at Amazon could be the perfect fit for you, where we build dynamic future for Amazon subscriptions across the globe.

The Partner Growth Marketing team (Fuse) within Amazon’s Corporate Business Development group enables partners across multiple verticals to resell our subscription services including Prime, Prime Video, Amazon Music Unlimited, Kindle Unlimited, and more. You will work with Amazon partners across Europe and have a direct impact on end customers, seeking to maximize acquisition and customer retention with these partners across existing and new customer segments and offers. Our partners leverage Amazon’s services to drive differentiated offerings and streamlined access for their customers across the globe.

*This role requires willingness to travel.*

We need experienced marketing performance leaders to help us drive great results and grow our established subscription member bases, while help us launch new ones. The team is seeking a talented, self-directed and high energy growth marketing innovator to help drive our efforts in Europe, including successful partner launches and strong customer adoption, engagement, and retention. Our ideal candidate will have demonstrated an ability to build successful launch and growth campaigns, by diving deep into the insights around customer data including video streaming and online shopping usage trends, all the way through the funnel. The candidate must be able to work collaboratively and independently, building trust across internal teams and particularly, external partners. The focus will be on building, measuring and optimizing successful, results-oriented marketing programs in a fast-paced environment, often with ambitious timelines, across new partner launches and on-going campaigns focused on growth, performance marketing efforts that acquire new customers to our subscription services. This person must also have experience in creating centralized programs that can be leveraged on a global scale, both directly and by others. Above all, this person must have a passion for understanding what drives a great consumer experience (CX) across both the digital and physical space. The candidate should possess a builder/start-up mentality and work well in ambiguous situations.

This position is based in London, UK. and will report to our Head of Fuse in the EU, based in London. The role will be held accountable to deliver on team and partner goals around partnerships that specifically drive new customers and sustained engagement.



Key job responsibilities
- Deliver against an annual forecast of Prime and Prime Video subscriptions driven by partners.
- Diving deep into the data to understand insights and learnings, that in turn drive strategy. Lead performance for partners in your region. Share market intelligence and insights with stakeholders and other teammates.
- Act as the primary POC to deliver performance and growth insights on your partnerships across the business including to Prime and PV stakeholders.
- Set a clear strategy and plan for your partnerships to grow them, understanding headroom within the partnership opportunity and delivering on a clear plan to execute on the possibilities.
- Collaborating internally and working across cross-functional teams to deliver best in class campaign opportunities and assets for our partners across Prime, Prime Video, and more, particularly with a view to using automation to streamline manual efforts on partnerships.
- Working closely with partners across Europe to understand their customers, how their business operates, their goals, their approach to marketing and content, and owning the end-to-end delivery of all partner launches and subsequent growth marketing efforts to drive signups to our subscription services post-launch.
- Manage end-to-end ideation, execution, and analysis/reporting on campaigns including work-back-schedules, stakeholder approvals, asset/content set-up, and subsequent launch.
- Develop efficient, scalable mechanisms that ensure operational efficiency of the team.
- Creating ongoing marketing programs and propositions for key partners to promote our services, and drive customer engagement and retention.
- Continually optimizing partnerships from launch through to ongoing sustaining efforts to maximize offer discoverability, frequency in comms, and SOV.
- Diving deep on the customer journey to deliver a great experience and great results.
- Leading, influencing, and executing integrated go-to-market plans with multiple partners in different business verticals and across relevant internal teams.
- Building ongoing communication channels with and through partners.
- Partnering with Business Development leads on the sell-in of new partnerships with pitches, proposals, and B2B communications that bring Amazon’s services and content to life.
- Experimenting with new ways to drive partnership success.
- Functioning at a global level, sharing best practices, and scaling programs or campaigns that benefit all partners WW.

A day in the life
Partner Growth Managers are partner-facing, with extensive cross-functional internal and external stakeholder relationship management. PGMs will own:
- Customer understanding and segmentation strategies,
- Planning and executing marketing campaigns/initiatives with 3Ps to maximize short and medium-term performance;
- Identifying, tracking and reporting on actionable insights and learnings on partner and campaign performance regularly;
- Working with Business Development (BD) on negotiations for marketing commitments and contract compliance;
- Leading partner negotiations for and execution of complex promotional/marketing initiatives e.g., large-scale 360 marketing programs which include deliverables from both partner and Amazon (such as co-funding or onsite placements and sales rep incentive plans) and;
- Collaborating with central marketing and tech teams to prioritize and deliver various solutions including automation and CX enhancement initiatives.

BASIC QUALIFICATIONS

- Experience in B2B2C partner-focused growth marketing across industries such as: mobile, telecommunications, retail, financial institutions, film, media, music, television or gaming.
- Relentless focus on data to make decisions and drive results, able to identify actionable learnings that explain/drive results.
- Ability to analyze and dive deep on end-to-end CX flows to improve customer experience.
- Experience communicating effectively with senior management both internally and externally.
- Experience managing complex, multi-partner relationships and projects simultaneously.
- Demonstrated track record in developing, implementing and optimizing multi-channel, integrated marketing campaigns that focus on growth/performance marketing.
- English proficiency (both spoken and written) at fluency level.

PREFERRED QUALIFICATIONS

- MBA
- Relevant work experience in integrated partner marketing within the mobile/telecom industry, subscriptions, and/or entertainment, financial institutions and sponsorships.
- Experience in global and/or centralized marketing leadership teams.
- A passion for video content (film and television) a plus.
- Demonstrated ability to create innovative new programs around entertainment content that generate results.
- Experience working across countries in Europe.
- Fluency in multiple languages a plus.