Marketing Manager

Job Description

Marketing Manager Manchester 44000 - 48000

Our client is a well-established lighting brand with a strong reputation across UK and international markets built on decades of B2B trade relationships. Theyre now entering an exciting new phase: launching a Direct-to-Consumer ecommerce website alongside their existing B2B operations and they need a Marketing Manager to help drive it.

This is a genuinely broad commercially significant role. Youll sit on the Senior Management Team own the marketing strategy end to end and have real input into the direction of the business as it expands into new territory.

The Role

This role centres on three things: building the new D2C website owning the catalogue and driving the wider digital strategy that connects them.

• D2C website & ecommerce - taking the lead on launching and optimising the new D2C site shaping UX navigation and customer journey and working hands-on with developers and agencies to build a premium high-converting online platform
• Catalogue strategy - owning the long-term and short-term catalogue strategy producing the main catalogue on a 12-month cycle with biannual supplements and maintaining UK and international variations
• Digital & website performance - using analytics and customer data to continually optimise the site growing traffic and conversion and overseeing CRM email and digital platform integration into ecommerce operations
• Brand & content - managing the marketing graphics and photography team to keep catalogue website and social content consistent and premium across every touchpoint
• Strategy events & trade - setting the wider marketing strategy and budget and leading UK and international trade shows and exhibitions

What Theyre Looking For

• Proven experience managing or launching a D2C ecommerce website ideally end to end
• Experience managing the production of catalogues or comparable large-scale print/brand collateral
• Confidence working hands-on with developers IT teams and ecommerce agencies
• A strong eye for website aesthetics UX and brand presentation
• Solid grounding in digital channels (SEO email paid social) and analytics-led decision making
• Experience leading a team and managing a marketing budget

Experience in interiors homeware or lighting is a bonus as is familiarity with Shopify or Magento but neither is essential.

Required Experience:

Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 44000 - 48000