We are seeking an experienced marketing Senior Analytics Manager to lead our CRM analytics at Wise supporting both Personal and Business customer segments. As a senior member of the Marketing Analytics team you will report to the Head of Marketing Analytics and be responsible for scaling our lifecycle marketing capabilities through rigorous data analysis and strategic leadership.
This is a high-impact cross-functional role that requires close collaboration with CRM Product Data Science and Growth teams. You will own the global measurement framework for CRM ensure the integrity of our data and provide the strategic guidance necessary to prioritise high-value initiatives. This position also includes direct management and mentorship of two CRM analysts with the objective of building a centre of excellence for CRM analytics within the organisation.
Key Responsibilities:
Serve as the primary analytics and business partner to the CRM function providing strategic recommendations to drive customer acquisition engagement and retention.
Design implement and own the global measurement framework for all CRM activities including performance tracking outcome forecasting and incremental impact assessment.
Collaborate with CRM technology and Product teams to define data requirements and improve data quality ensuring robust and reliable data for analysis and decision-making.
Lead performance analysis and insight generation for CRM stakeholders translating complex findings into clear narratives and present strategic updates to Marketing leadership.
Contribute to the development and improvement of our segmentation statistical models and analytical methodologies.
Support the evaluation of propositions and campaigns using rigorous statistical practices.
Manage and mentor two CRM analysts fostering their professional development and building advanced CRM analytics capabilities within the team.
Required Qualifications:
5 years of experience in marketing analytics within CRM/lifecycle marketing including 2 years in a lead capacity with a proven ability to structure and solve ambiguous business problems.
Proven track record of influencing business strategy and driving measurable outcomes through data-driven insights.
Comprehensive technical skillset spanning insight generation data modellng (dbt) reporting and statistical testing methodologies (e.g. A/B testing incrementality).
Extensive proficiency in advanced SQL for complex data manipulation in a data warehouse environment (e.g. Snowflake).
Experience with a programming language such as Python or R for data analysis.
Strong understanding of personalisation techniques and promotion frameworks.
Preferred Qualifications:
Professional experience in fintech e-commerce or a comparable high-growth technology industry.
Experience collaborating directly with Data Science teams on personalisation or predictive modeling initiatives.
Additional Information :
For everyone everywhere. Were people building money without borders without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.
Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what its like to work at Wise visit .
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
Remote Work :
No
Employment Type :
Full-time
Analytics Manager CRM • London, England, UK
Be among the first 25 applicants.Analytics Manager is required to join our team and drive our data analytics function.In this role, you will be responsible for leading data-driven initiatives, deli... Show more
CRM & Lifecycle Lead for its international team.This role involves owning the lifecycle engine, developing strategies across established and new markets, and leading a team of local-language copywr... Show more
Hybrid London, 2-3 days a week in the office.This buy now, pay later business in the automotive space has been going through some really exciting times, and they are now looking for a CRM Manager t... Show more
Pizza Hut International is looking for a MarTech Sr.This role focuses on enabling scalable customer engagement through data-driven practices across multiple regions including the UK.The ideal candi... Show more
Nobody’s Child is seeking a Senior CRM Manager to define and deliver a CRM strategy, driving retention, personalisation and LTV across channels.You will work closely with the Email Marketing Execut... Show more
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.This position will be posted for a minimum of five calendar days internally.All internal applicants ... Show more
Are you ready to be the technical backbone of a growing, ambitious agency's data practice, where clean, trustworthy data is what makes great strategy possible? As Senior Analytics Manager at Strate... Show more
A leading fast-casual restaurant brand in London is seeking a proactive CRM & Marketing Manager to develop and execute campaigns that enhance customer loyalty.The role focuses on digital marketing ... Show more
Senior CRM & Lifecycle Manager – CRM Consultancy | £65,000 London (3 days per week).We're working with a highly regarded CRM consultancy that partners with some of the most recognised brands in the... Show more
Our Borrowing Analytics Engineering Team:.Our Mission in Borrowing is to enable people's financial goals through better borrowing.Our customers look to borrow money to enable them to achieve someth... Show more
We're looking for a commercially driven CRM Manager to lead customer retention, engagement and lifecycle marketing across a portfolio of exciting late-night hospitality venues.This role would suit ... Show more
Please note this position is based in London (5 days onsite).We're working with a fast-scaling, culture-first consumer brand building a global community across the UK and US.Think strong identity, ... Show more
Bonhams is seeking a Sr CRM Manager to own the strategy and execution of our customer marketing programme.You will build lifecycle frameworks to deepen client relationships, drive auction registrat... Show more
With a distinct point of view rooted in creativity, inclusivity, and purpose, this is a business that’s not just about product, it’s about.Known for bold campaigns, sustainability efforts and an un... Show more
London (Hybrid – 2 days per week in office).We’re partnering with a high-growth, customer-centric digital business undergoing a significant period of transformation to find an experienced Senior Ma... Show more
Havas Media Group Spain SAU recherche un Senior Account Manager basé à Londres pour gérer des projets clients variés à travers des programmes CRM, des médias payants, et des événements.Le candidat ... Show more
A technology company in Greater London seeks a Customer Success Manager to enhance customer adoption and retention for their AI-native CRM.You will lead success plans for top accounts and collabora... Show more
Ekimetrics is seeking a Manager for its London office to enhance its Marketing Optimization offerings.The role involves delivering marketing analytics projects and providing insights to help client... Show more
Walker and Sloan are proud to once again be working with a well known Performance based marketing agency in London.Due to some great growth they are keen to bring on board a Senior Analytics Manage... Show more
Wheely is redefining premium transportation across major cities in Europe, the US, and the Middle East.We blend cutting‑edge technology with the craft of five‑star chauffeuring to deliver an experi... Show more
