Insights & Effectiveness Senior Manager

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

For more information visit .

Insight & Effectiveness Senior Manager

Description

Position at WPP Media Solutions

Title:Insights & Effectiveness Senior Manager

Location:Rose Court London

Reporting to:Associate Director Insight & Effectiveness

WPP Media Solutions

WPP Media Solutions is the industrys largest community of performance marketing experts designed to drive performance and innovation at scale for WPP Medias agencies and clients. With the most platform accreditations in the industry combined with proprietary technology media and solutions culture of continuous innovation and scaled partnerships WPP Media Solutions consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the worlds leading advertisers.

Marketing science provides data-driven insight and consultancy to our agencies and clients to help our clients grow their businesses. Using data to drive solutions and positioning to ensure we are driving client success (and our own future).

• The Insights & Effectiveness Senior Manager is an exciting role within WPP Media Solutions UK Marketing Science team reporting into the Insight & Effectiveness Associate Director.
• The successful candidate will play a pivotal part in shaping the way we measure success for both individual client campaigns and for WPP Media as a whole. The objectives of the role will focus on supporting in the development of WPP Media Solutions insight generation leading on the delivery data-driven workstreams that improve the performance of our media solutions.
• This is a hybrid London-based role.

Role Overview

Were looking for a hands-on analytically minded Senior Manager to turn our rich effectiveness evidence (brand performance A/B tests MMM/attribution signals) and media delivery data into clear actionable stories about how we performby client channel audience and creative. Youll own the insights layer that connects campaign outcomes to business outcomes guiding smarter planning sharper optimization and stronger commercial performance.

The core of the role is analysis synthesis and storytelling: building always-on views of effectiveness surfacing drivers of impact and translating them into recommendations leaders and client teams can act on.

Campaign effectiveness

• Evangelise our measurement offering and advocate for the appropriate use of our suite of measurement tools across client campaigns to assess campaign effectiveness.
• Work closely with teams at such as Solutions Planning Solutions Development and Activation to shape the right measurement strategy and implementation for campaigns in relation to campaign objectives and target audience.

• Support on findings from across the suite of measurement solutions and synthesise into learnings that can be shared across the business and feed into campaign planning.

Analytics

• Support analysts within the Marketing Science team to develop new insights capabilities such as identifying leading indicators of performance attribution modelling or developing MMM solutions.
• Provide input to our measurement and measurement roadmap as well as collaborating with other internal teams to highlight potential areas for development.

Projects and process

• Manage relationships with external measurement and research partners to ensure projects run smoothly and that key deliverables meet requirements for internal and client dissemination with clear signposting and regular updates to keep key stakeholders informed.
• Collaborate with the wider team on the go-to-market implementation on measurement projects such as the launch of a new solution for the business or enhancements to an existing methodology.
• Collaborate closely with the Solutions Development team to ensure our measurement solutions aligned with clients needs and we measure across all channels suits within WPP Media Solutions
• Work together with the wider Marketing Science team on broader initiatives when needed.

Requirements

In this dynamic and compelling role the successful candidate will need to demonstrate an ability to manage multiple projects simultaneously and will have strong analytical and storytelling skills ideally related to advertising or campaign effectiveness. As part of this you will develop a close working relationship with various internal and external stakeholders.

• Strong experience of interpreting campaign effectiveness data and ability to connect various pieces of information to create a compelling narrative to be communicated to stakeholders.
• Proven track record of delivering impactful presentations to stakeholders.
• Rigorous attention to detail. The successful candidate will be someone who can spot an error in a dataset report or presentation and take appropriate action before this becomes an issue.
• Excellent communication skills and a collaborative attitude.
• Comfortable manipulating data sets with the ability to interpret what the data means and draw out key insights.
• We are a rapidly growing company and this is a dynamic role that will require a hands-on approach with a flexible and creative mindset that can turn challenges into business opportunities.
• Determination and a curious mindset. We will provide the training you need but having the right attitude and motivation are key to success.
• Experience with data visualisation tools such as Tableau or Looker/Google Data Studio

The below skill sets would be desirable but are not essential for the role:

• Relevant experience within the media landscape mostly across Biddable Channels. Experience optimizing and understand campaign performance.
• Experience of campaign effectiveness & measurement techniques such as Reach & Frequency modelling incrementality testing in-market A/B testing creative testing MMM or attribution modelling (modelling experience is preferable but not mandatory).
• Experience working across multiple MarTech platforms (DSP Ad servers Analytics Tools)

#Li-Promoted

Please read our Privacy Noticefor more information on how we process the information you provide.

Required Experience:

Senior Manager

Employment Type : Full Time
Experience: years
Vacancy: 1