Digital Marketing Manager

The opportunity Were seeking an exceptional Digital Marketing Manager to drive growth in both enterprise and mid‑market segments within the rapidly expanding third‑party screening market. Xapiens AI‑driven platform is uniquely positioned to address the complexities of the global enterprise governance, risk, and compliance market, which is valued at $43.65 B today and is forecast to grow to $111.31 B by 2032. This role owns measurement and growth for digital at Xapien. Youll set the strategy, run the channels, own the data and attribution, identify where to grow next, and present to senior leadership to explain what the numbers mean. Youll work closely with our marketing, SDR, sales, and customer success teams to turn dispersed buying signals into routed, actionable opportunity for the revenue teams. Youll join a marketing team of seven in a hybrid role, with a strong preference for time in the office. Key responsibilities * Paid media o Execute paid media end to end across LinkedIn Campaign Manager and Google Ads, covering ABM strategy, setup, audience and creative structure, and daily optimisation. o Own the digital marketing budget across paid channels. Set quarterly allocation across LinkedIn and Google, manage pacing and reallocation in‑flight, and report on spend efficiency to senior leadership. o Own paid asset production across three verticals (Corporates, Financial Services, Legal), translating content team output into channel‑ready creative and copy, and iterating based on performance data. * Measurement, attribution and reporting o Cross‑channel performance reporting across paid, organic, website and landing pages. o Includes website analytics and conversion rate analysis. o Flag accounts and individuals showing buying intent (campaign engagement, site behaviour, event attendance, content consumption) to the marketing, SDR, sales, and customer success teams. o UTM governance, conversion tracking, Google Tag Manager including Consent Mode, and clean attribution from click through to pipeline. Drive measurement maturity toward influenced‑pipeline thinking. * Internal alignment o Run a recurring revenue marketing sync with sales teams to review intent signals and account prioritisation, and use conversion‑to‑meeting and conversion‑to‑opportunity data to refine targeting and scoring. o Report to senior leadership on pipeline sourced and influenced, cost per qualified opportunity, ROI, and the strategic context behind the numbers (channel mix decisions, whats working, what isnt). o Own how marketing leads and accounts are routed to the sales teams, in partnership with sales leadership, with opportunities to develop qualification and scoring criteria. * CRM and marketing automation o Own the integration between paid ad accounts (LinkedIn, Google) and HubSpot so that ad spend, lead capture and attribution data flow cleanly into the CRM. o Manage HubSpot forms and notifications. o In HubSpot, manage the custom report builder, dashboards, attribution modelling, data hygiene, and harder edge cases such as event and contact‑level attendance reporting where events rarely create new contacts cleanly. Required Qualifications * Experience & Background o 5+ years of digital marketing experience in B2B SaaS. o Strong understanding of ABM principles and how they apply in B2B SaaS. o Experience working closely with sales and SDR functions to convert marketing engagement into qualified pipeline. * Skills & Competencies o Clear communicator with strong attention to detail and an optimisation mindset. o Expert in LinkedIn Campaign Manager and Google Ads. o Strong tagging, tracking and UTM discipline. o Google Tag Manager, including Consent Mode. o HubSpot reporting, dashboards, attribution, data hygiene. o Strong analytical skills and comfort owning the measurement framework. o Confident presenting to senior stakeholders. o Proven use of AI and automation in day‑to‑day marketing work. o Conversion rate optimisation and journey mapping. o Lead generation campaign experience. o CMS experience (preferably WordPress). Preferred Qualifications * SEO and keyword strategy. * Email marketing experience. * Experience managing agencies. * Experience identifying and scaling new acquisition channels. Our tech stack * Paid media: LinkedIn Campaign Manager, Google Ads * Tracking and analytics: Google Tag Manager (with Consent Mode), Google Analytics 4 * CRM and marketing automation: HubSpot * Website: WordPress, HotJarr * AI: Claude Here’s our promise to you: * We are going to work with you – to build a rewarding and fulfilling career with the opportunities, challenges and resources you need to do your best work. * We succeed together – you will own a meaningful part of the business through our employee shares & equity programme. * Private health insurance to keep you in tip‑top condition. * Life Insurance – lets hope nobody ever needs this! * Unlimited holidays – yes, it really is uncapped – take the time you need, when you need it. * Everyone is learning, developing and challenging themselves so we have a £1k professional development fund per year if you want to learn new skills, even new things outside of work. * Most importantly of all, we will work with you, to help you realise your fullest potential, always. 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