Senior Brand Manager DTC, Ostomy Care

About Convatec

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company focused on solutions for the management of chronic conditions with leading positions in Advanced Wound Care Ostomy Care Continence Care and Infusion Care. With more than 10000 colleagues we provide our products and services in around 90 countries united by a promise to be forever caring. Our solutions provide a range of benefits from infection prevention and protection of at-risk skin to improved patient outcomes and reduced care costs. Convatecs revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more please visit

About the role:

This senior role leads the strategy and execution of Direct-to-Consumer (DTC) marketing for Ostomy Care UKI. You will define and evolve the DTC approach delivering integrated omnichannel campaigns that drive lead generation engagement and consumer acquisition with a strong focus on data-driven optimisation and ROI.

Working cross-functionally with teams including Inside Sales (CIC) Care Digital IT and Global Marketing you will ensure alignment and performance across the customer journey. You will also manage external agencies and act as a key point of contact for global stakeholders.

A core part of the role is building meaningful connections with consumers strengthening advocacy and engagement in line with Convatecs Forever Caring mission.

You will own the DTC marketing budget ensuring effective investment and performance tracking while maintaining compliance with regulatory and data privacy requirements.

As a senior member of the team you will mentor the DTC Brand Executive and act as a digital subject matter expert driving best practice and capability development.

Success is measured through marketing performance commercial impact (NCS) and return on investment.

Your main duties & responsibilities:

Strategy & Leadership

• Lead the DTC marketing strategy as part of the Commercial Plan

• Drive continuous improvement scalability and integration across digital channels

• Own key strategic programmes and ensure measurable impact

Campaign Delivery

• Develop and execute integrated full-funnel (TOFUBOFU) campaigns

• Align campaigns with business objectives customer needs and brand strategy

Customer & Engagement

• Define customer personas and optimise the end-to-end journey to improve engagement and conversion

• Lead the UK ambassador and influencer programme to strengthen advocacy and brand presence

Performance & Optimisation

• Establish performance frameworks tracking and reporting to drive data-led decisions

• Own and optimise the DTC budget to maximise ROI lead generation and conversion

• Champion a test-and-learn culture and continuous improvement across channels

Stakeholder Collaboration

• Partner with CIC Care teams and Global Marketing to align strategy insights and execution

• Contribute to global DTC initiatives and share best practices across markets

Digital & Innovation

• Oversee performance and optimisation of digital platforms (e.g. websites)

• Identify and implement innovative solutions to enhance marketing effectiveness

Community & Advocacy

• Build and manage relationships with patient advocates and influencers

Skills & Experience:

• Minimum of 5 years experience in Direct-to-Consumer (DtC) marketing within a healthcare or regulated environment with a strong understanding of compliance patient engagement and digital best practice

• Strong technical proficiency across digital marketing platforms and tools including Google Analytics (GA4) Meta Google Ads Adobe Optimizely and content/creative tools (e.g. Canva) alongside the ability to effectively utilise and interrogate CRM and database platforms (e.g. D365 TalkDesk)

• Proven ability to develop and execute integrated multichannel digital marketing strategies with a focus on full-funnel performance lead generation and conversion optimisation

• Advanced data literacy with experience using analytics tracking and performance metrics to drive insight-led decision making and continuous optimisation

• Experience in building structured scalable digital marketing frameworks improving ways of working and enabling consistent performance across campaigns and channels

• Highly effective communicator with the ability to engage influence and collaborate with diverse internal and external stakeholders including global teams agencies and cross-functional partners

• Confident yet collaborative leader recognised as a credible and respected voice capable of influencing direction while maintaining a strong team-focused approach

• Demonstrated capability in leading through influence building alignment across complex organisational structures and working effectively across multiple teams functions and geographies

• Strong team player with a commitment to developing self and others actively supporting capability building knowledge sharing and continuous improvement

• Proactive and solutions-focused with the ability to navigate ambiguity solve complex problems and drive outcomes in a fast-paced environment

Qualifications/Education:

• Bachelors Degree

• Demonstration of continuous upskill & training in digital / consumer marketing

Why Join Us

• Competitive compensation and benefits

• Hybrid and flexible working model

• Opportunity to lead a regional high-visibility function

• Exposure to global stakeholders and transformation initiatives

• A collaborative culture where you can grow and make an impact

Ready to join us
At Convatec were pioneering trusted medical solutions to improve the lives we touch. If youreready to make a real impact apply today and help us bring our Forever Caring promise to life.

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Equal opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race religion creed color national origin nationality citizenship ancestry sex age marital status physical or mental disability affectional or sexual orientation gender identity military or veteran status genetic predisposing characteristics or any other basis prohibited by law.

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Required Experience:

Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1