Marketing Lead UK

Tracksuit helps brands prove that brand building is worth it. We give marketing teams the data they need to make smarter decisions earn internal credibility and grow more sustainable businesses.

Were scaling fast across the US UK New Zealand and Australia backed by world class investors. We can track brands across markets to help our brand believers prove the power of brand wherever they are. Our team of Trackstars are collaborative ambitious and building something that genuinely matters. We live by high care high performance we strive to be the best and look after each other while we do it.

This role

As our Marketing Lead UK youll be responsible for building the Tracksuit brand generating pipeline and helping us win the category in the United Kingdom.

Youll leverage global resources and Centres of Excellence across Brand Growth Product Marketing Content and Creative but this is fundamentally an execution role. Were looking for a prolific individual contributor who is energised by getting their hands dirty identifying opportunities adapting global programmes running local campaigns end to end building partner and community relationships and creating pipeline. As you prove the model and the market scales youll have the scope and runway to build a UK function around you.

Youll be a visible presence for Tracksuit in the UK working closely with customers prospects partners media and industry communities to help establish Tracksuit as a credible differentiated challenger in the brand tracking category.

This role is ideal for someone who combines strategic thinking with a relentless bias for execution. You may have led small teams or you may be an exceptional up-and-coming marketer ready to step into broader market ownership while still doing a lot of the work yourself.

What success looks like

The UK contributes meaningfully to growth

• Marketing is driving real pipeline and revenue growth in partnership with UK Sales.
• You understand the market deeply and continuously surface new opportunities to accelerate with a particular focus on mid market.

Tracksuit becomes a credible differentiated brand in the UK

• Youre building awareness and crucially carving out a distinct position against established marketers agencies and partners increasingly understand what makes Tracksuit different and better for them than the incumbents they default to today.

Youre building a network and showing up in the market

• Youre cultivating relationships across customers partners agencies and marketing communities and youre a regular trusted presence at events roundtables and industry conversations in the UK.

Strong alignment between global strategy and local opportunity

• You take global frameworks and campaigns and make them land in the UK while feeding market insight back to the global teams.
• The UK Sales team sees you as their marketing partner and global teams see you as their voice of the UK market.

The foundations for a scalable UK function are in place

• Youve created the systems playbooks and operating rhythms to scale. Working through agencies contractors and global resources youve built the case and the groundwork for a UK marketing team as the market grows without needing one from day one.

What youll actually do

Own marketing outcomes for the UK market

• Act as the marketing lead for the United Kingdom accountable for pipeline generation brand growth and market impact in partnership with UK Sales and the CMO.
• Develop and evolve the regional marketing approach for the UK grounded in global strategy.
• Identify growth opportunities competitive dynamics and emerging customer needs in the UK with a focus on the mid-market.
• Represent the voice of the UK market back to the global team.

Build a differentiated Tracksuit brand in the UK

• Increase awareness credibility and preference for Tracksuit among UK marketers agencies and brand leaders.
• Carve out a distinct position against established incumbents leaning into what makes Tracksuit genuinely different and better for the UK market.
• Represent Tracksuit externally through events customer engagement partnerships media relationships and industry communities.
• Build relationships with influential marketers agencies and ecosystem players and become a trusted visible presence for Tracksuit in the UK.

Run marketing end to end: localise global create local

• Take global campaigns and Centres of Excellence output and adapt them to maximise relevance and impact in the UK.
• Run local UK campaigns from idea through execution and measurement much of it hands on.
• Coordinate across paid owned earned events partnerships and sales activation channels drawing on central resources where it makes sense.
• Drive continuous learning through experimentation measurement and optimisation.

Drive partner and community marketing

• Build and run partner marketing in the UK: turn agencies platforms and ecosystem partners into distribution and co-marketing multipliers.
• Develop the UK community footprint through events and programming small intimate high trust formats that deepen relationships and generate referrals and influenced pipeline.
• Measure the commercial contribution of partner and community activity so its understood as a pipeline driver not a cost centre.

Partner closely with UK revenue teams

• Work alongside UK Sales Partnerships and Customer Success to drive commercial outcomes.
• Align marketing priorities with pipeline goals key accounts and expansion opportunities.
• Create strong feedback loops between UK customers prospects GTM teams and the global marketing functions.
• Support major customer moments and strategic growth initiatives in the market.

Build the UK function over time

• Start as the marketing engine for the UK yourself working lean and resourceful through agencies contractors and central support.
• Establish the structure systems and operating rhythms that will let UK marketing scale.
• Build the business case for additional resource as the market and pipeline justify it then hire develop and lead team members as the function grows.
• Create repeatable playbooks that can be shared across regions and help shape Tracksuits regional marketing operating model.

Youll thrive here if

• Youre a prolific doer: Youre genuinely energised by getting your hands dirty and running things yourself. You dont wait for a team to get started you see an opportunity and go after it.
• Youre both strategic and hands on: You know when to lead from the front and when to step back and set a scaling business you need to do both and you love that.
• Youre commercially minded: You deeply understand how marketing drives business growth. You think in terms of pipeline revenue and market share not just impressions and engagement.
• Youre a connector: You build relationships naturally with customers partners agencies media and industry communities. People want to work with you and hear what you have to say.
• Youre comfortable with ambiguity: Fast growing environments mean things are constantly shifting. You create clarity where there isnt any and thrive in the chaos.
• You lead with transparency and care: Low ego high trust. You share successes and setbacks openly welcome contributions without judgement and never shy away from tough conversations.

What were looking for

• 810 years of marketing experience ideally with a mix of B2B and B2C.
• A prolific individual contributor who is genuinely energised by doing the work not just directing it you can run a campaign end-to-end yourself today and youre excited by the prospect of building a team around you over time.
• Proven track record owning meaningful marketing outcomes: brand growth demand generation pipeline creation or campaign performance.
• Strong commercial acumen and an understanding of how marketing drives business growth with a track record of partnering closely with Sales.
• Experience taking marketing strategy and translating it into successful hands-on execution including adapting central or global programmes for a local market and building your own from scratch.
• Capable of representing a company externally through events partnerships customer engagement media or industry relationships.
• Comfortable operating in ambiguity and creating clarity and momentum in a fast growing environment often as a team of one.
• A builder mindset with the resourcefulness to do a lot with agencies contractors and central support before you have headcount of your own.
• Strong communication storytelling and stakeholder management skills.
• Data driven decision making you use customer insight and market intelligence to inform your approach.

Nice to have

• Background in B2B SaaS marketing particularly in marketing tech or the insights/analytics space.
• Understanding of brand tracking market research or marketing measurement.
• Experience running partner or community marketing programmes.
• An existing network within the UK marketing agency or brand ecosystem.
• Experience speaking publicly building communities or developing thought leadership.
• Familiarity with ABM marketing attribution and performance measurement.
• Experience working in global or distributed marketing organisations.

Dont tick every box If youve got the right attitude and most of the experience wed still love to hear from you. Some of our best Trackstars didnt fit a traditional mould.

Why youll love it here

• ESOP for everyone: Every Trackstar has a share in our success from day one.
• L&D budget: Your growth matters to us.
• Epic Tracksuit merch: Youll get your own Tracksuit. Obviously.
• High care high performance culture: Big ambitions real support. We push each other to be brilliant and look after each other while we do it.
• Genuine impact: You wont be a cog. Youll own an entire market at a company thats changing how the world thinks about brand.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Employment Type : Full-Time
Department / Functional Area: Marketing
Experience: years
Vacancy: 1