Principal Product Marketing Manager, Payroll

Your work days are brighter here.

Were obsessed with making hard work pay off for our people our customers and the world around us. As a Fortune 500 company and a leading AI platform for managing people money and agents were shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join youll feel it. Not just in the products we build but in how we show up for each other. Our culture is rooted in integrity empathy and shared enthusiasm. Were in this together tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether youre building smarter solutions supporting customers or creating a space where everyone belongs youll do meaningful work with Workmates whove got your return well give you the trust to take risks the tools to grow the skills to develop and the support of a company invested in you for the long haul. So if you want to inspire a brighter work day for everyone including yourself youve found a match in Workday and we hope to be a match for you too.

About the Team

The Workforce Management and Payroll Product Marketing team is responsible for strategically representing Workdays workforce management and payroll products globally. We lead the differentiated positioning of Workday with prospects customers and analysts and ensure our field teams are enabled to tell a clear compelling story.

Over the next year the team will focus on launching new offerings that deliver on our agentic AI vision and expand our global coverage equipping sales to position payroll effectively and driving alignment across all teams involved in payroll GTM.
We value honesty collaboration and highquality work. We have fun while acting as connectors across the organization bringing product marketing and sales together to deliver impact.

About the Role

As the Principal Product Marketing Manager Payroll you will facilitate the GTM strategy for our payroll products with a focus on launching our latest AI innovations. You will ensure our agentic and AI-enabled payroll vision is translated into practical value for global this role you will:

• Evolve market and competitor research by leveraging AI-driven insights to inform real-time GTM recommendations and messaging pivots.

• Research and analyze competitor and market dynamics and apply findings to messaging and GTM recommendations.

• Partner with Product and Sales to articulate how Workdays AI and automation capabilities solve traditional payroll complexities.

• Facilitate the creation of presentations programs marketing assets and sales materials tailored to buyer audiences analysts and influencers.

• Ensure go-to-market strategies and plans deliver high impact in unison with integrated marketing teams

About You

Basic Qualifications

• 8 years of experience in B2B SaaS product marketing with a proven ability to lead complex portfolios like HCM or Payroll.

• Expert at building trusted relationships with senior leaders and driving alignment across a matrixed global organization.

• Skilled at turning intricate concepts into clear differentiated narratives that highlight the transition from manual processing to automated agentic workflows.

• Ability to explain the how behind product features to non-technical audiences.

Other Qualifications

• Experience working with global payroll software services or aggregators in a sales marketing or related capacity. Proven ability to navigate the complexities of multi-country payroll and payroll buyer challenges.

• A track record of not just creating marketing plans but optimizing the process of marketingspecifically through the pilot or adoption of AI tools to increase team efficiency.

• Highly confident public speaker with the ability to serve as a primary product evangelistwith executives industry analysts and large audiences at marquee events.

Workday Pay Transparency Statement (For EU Locations Only)

Listed below is the base salary range applicable to this position. Workday pay ranges (and the precise pay offered to the successful candidate) are based on a number of objective criteria such as relevant experience and skills and educational qualifications level of responsibility demands of the role work location and business need. As a part of the total compensation package this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus as well as annual refresh stock grants awarded by Workday Inc. For more information regarding Workdays comprehensive benefits please click here.

Additional Location Base Pay Range: 96000 EUR - 144000 EUR Ireland

Additional Location Base Pay Range: 96000 EUR - 144000 EUR Ireland

Our Approach to Flexible Work

With Flex Work were combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections maintain a strong community and do their best work. We know that flexibility can take shape in many ways so rather than a number of required days in-office each week we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers prospects and partners (depending on role). This means youll have the freedom to create a flexible schedule that caters to your business team and personal needs while being intentional to make the most of time spent together. Those in our remote home office roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

At Workday we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point please email .

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Required Experience:

Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1