GEO/SEO Strategy Director - 6-month FTC

Publicis Groupe is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on expertise concentrated within four main activities: Communication, Media, Data, and Technology. Through a unified and fluid organization, its clients have facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 80,000 professionals. Our clients compete in the platform world, a horizontal marketplace between creators and consumers, between speakers and listeners, between buyers and sellers. To thrive and unlock growth in the platform world, companies must continue to innovate their products, services, and business models.

The Role

As our GEO/SEO Strategy Director, you will Lead GEO/SEO acceleration by improving how brands, products, services, and locations are discovered, cited, understood, and represented across search engines, AI answer engines, generative platforms, maps, directories, and local-intent journeys.

Core Responsibilities

• Assess AI visibility, search visibility, citations, sentiment, and source inclusion across priority brands, categories, products, services, and local markets.
• Translate GEO findings into practical SEO, content, technical, structured data, authority, entity, and local search recommendations.
• Support prompt and query strategy for priority consumer journeys, including category questions, brand comparisons, product discovery, service discovery, and “near me” / local-intent searches.
• Partner with S&I, Commerce, PR, Social, Owned, and local market teams to coordinate AEO/GEO activation across the full search and discovery ecosystem.
• Identify priority content gaps, source gaps, entity gaps, technical gaps, authority gaps, and local visibility gaps.
• For MVH and other location-sensitive businesses, assess Google Business Profiles, maps visibility, local landing pages, directory presence, review signals, NAP consistency, service-area relevance, and local schema.
• Recommend improvements to owned content, location pages, service pages, structured data, FAQ content, reviews, internal linking, local authority signals, and source credibility.
• Help define test-and-learn plans that connect activation to measurable AI/search visibility improvement.
• Ensure recommendations are actionable and tied to what internal teams can realistically control.

Required Experience

• Strong SEO background, ideally with exposure to GEO, AEO, AI visibility, LLM citation analysis, or answer engine optimization.
• Deep understanding of technical SEO, content strategy, entity optimization, structured data, authority signals, search intent, and local SEO.
• Strong local search experience, including Google Business Profiles, maps visibility, location pages, local directories, reviews, NAP consistency, service-area content, and local schema.
• Familiarity with tools such as Semrush, Profound, Brandlight, Similarweb, Screaming Frog, GSC, GA4, BrightLocal, Yext, Whitespark, Moz Local, or comparable platforms.
• Ability to translate complex AI/search visibility issues into clear, practical actions for non-specialist stakeholders.
• Experience with enterprise brands, multi-location businesses, service businesses, healthcare, veterinary, retail, or multi-market programs preferred.

Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives.

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.