Marketing Manager - Versori

What Youll Do As our Marketing Manager for Versori by Avalara, you will own the end-to-end marketing motion for one of Avalaras most exciting growth products — an AI-native integration platform that compresses months of integration work into days. You will report to the Director of Sales – Versori and work closely with the broader Avalara marketing organization to build brand awareness, generate pipelines, and tell the Versori story through compelling content, events, and targeted campaigns. #LI-Hybrid What Your Responsibilities Will Be Every day you will be building and executing the marketing programs that put Versori in front of the right buyers at the right time. Your work will span: * Case Studies & Customer Stories— Interview customers (including enterprise accounts such as Walmart, Syspro, and J&J Fulfillment), write and produce compelling case studies that demonstrate measurable ROI, and manage the approval and publication process end to end. * Events & Field Marketing— Plan, coordinate, and execute Versoris presence at industry events (e.g., Shoptalk, ERPand retail tech conferences), including booth logistics, speaker submissions, pre- and post-event campaigns, and social amplification. * Account-Based Marketing (ABM)— Build and run targeted ABM programs for priority accounts in retail, ERP, hospitality, and SaaS verticals; work with Sales to align on target account lists, personalize outreach, and track pipeline influence. * Social & Paid Advertising— Own Versoris social media presence (LinkedIn primary), write and schedule organic content, manage paid social ad campaigns, and report on performance metrics including reach, engagement, and lead volume. * Workflow & Project Management— Organize and maintain the marketing calendar, manage agency and freelancer relationships, track campaign deliverables in project management tools, and ensure cross-functional alignment between Sales, Product, and the Avalara central marketing team. * Content & Collateral— Develop sales enablement assets, one-pagers, email sequences, and landing page copy that support the full buyer journey from awareness through to closed-won. * Agentic SDR Programs— Design and manage AI-powered SDR workflows to drive inbound and outbound lead flow; work with Sales to configure, test, and optimize agentic outreach sequences, ensuring quality lead handoff and measurable pipeline contribution. What You’ll Need To Be Successful * You have produced B2B case studies and customer success stories from scratch — you know how to get a customer to say yes, conduct the interview, and turn it into content that converts. * You have planned and executed field marketing or event programmes, including logistics, vendor management, and post-event follow-up, for a SaaS or technology company. * You have run ABM campaigns using tools such as HubSpot, 6sense, Demand base, or similar, and you can demonstrate pipeline influence as a result. * You have managed paid social campaigns on LinkedIn (and ideally Meta or Google) — you understand targeting, creative testing, and budget optimization. * You are comfortable owning a marketing calendar and keeping multiple workstreams moving simultaneously without dropping the ball — you use project management tools (Asana, Notion, Monday.com, or similar) to stay organized and keep stakeholders informed. * You can write clearly and compellingly for a technical and commercial audience — you do not need an engineer to translate the product for you. Avalara is an AI-first Company AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. * You’ll bring experience using AI and AI-related technologies, ready to thrive here. * You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. * You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We’ll Take Care Of You Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. What You Need To Know About Avalara We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - were a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know. J-18808-Ljbffr