Global PR Lead

ABOUT US Ancient + Brave is a female founded, mission-driven wellness brand with an award-winning range of collagen, supplements and functional blends. Rooted in ancient wisdom and validated by science, our simple daily rituals support our community in nurturing whole body health. Ancient + Brave has been recognised in The Sunday Times 100 fastest-growing private companies for three consecutive years - most recently placing 7th - and ranked 4th in the Oresa Retail Growth Index in 2025. It\s a reflection of the quality of what we build, the community we serve, and the discipline with which we operate. Social and environmental responsibility has always been at the heart of the business and woven into how we operate. We\re a certified B Corp, a member of 1% for the Planet, and through the Made By Brave Foundation we direct 1%+ of all revenue to environmental and social causes. As an equal-opportunity employer we are committed to an inclusive and diverse workplace culture, where we are brave, connected and intentional - and lead with integrity. Please find out more by reading our JEDI statement which can be found here. We operate from beautiful head offices overlooking the river Ouse in Lewes, East Sussex. THE ROLE This is a newly created role, and a deliberate strategic investment. We believe that a brand as distinctive, science-led, and mission-driven as Ancient + Brave deserves a dedicated in-house PR voice. This person will be embedded in our organisation and brand, know the science, and be agile and credible enough to put us at the centre of the conversations that matter. Today health, nutrition and wellness are among the most reported-on topics in global media. Stories about collagen, adaptogens, the gut-brain connection, longevity, women\s health and the women’s health gap are everywhere. These topics sit squarely within our expertise, but whilst we\ve built successful product listing PR, we\re not currently capitalising on the broader conversation we should be part of. This role is the first dedicated PR hire at Ancient + Brave and will shape how we show up in earned media globally. Working closely with our science, brand and marketing teams you will craft a PR function that proactively and strategically places Ancient + Brave at the heart of the key conversations of our time, supporting the brand as it builds its profile as a leader in health and wellness. WHAT YOU\LL DO Own the global PR strategy * Develop and lead a global earned media strategy that builds brand awareness and credibility across key markets (US, ES, DE and UK). * Identify the publications, journalists, and platforms where Ancient + Brave should have a consistent, trusted presence * Bringing the UK press office in house and managing relationships with global PR agencies in partnership with market leads * Define and maintain our internal press office function, building systems, processes and a strong media contact database. * Set clear PR objectives and report regularly on coverage, reach, sentiment and EMV. Drive science and brand storytelling * Make the most of existing scientific studies, especially the BECOME collagen study in all markets * Translate complex ingredients and nutrition science into compelling, accurate, media-ready narratives * Maximise the potential of our expert in-house nutrition and innovation voices as a unique and unrivalled brand asset. * Work in partnership with our science and product teams to stay ahead of emerging research relevant to our ingredient portfolio * Develop strong thought leadership content and position our experts as credible voices in the health and wellness space, utilising our international talent and voices appropriately across markets * Create a consistent drumbeat of brand news including launches, partnerships, sustainability milestones, and research keeping Ancient + Brave front of mind for journalists across key media categories Lead reactive and newsjacking PR * Monitor health, nutrition, science and wellness news daily - and move fast when our story intersects with what the world is talking about * Build a reactive PR capability that can turn around a credible, on-brand comment, data point or expert perspective within hours * Identify trends before they peak and position Ancient + Brave as a natural part of the conversation, not an afterthought Build and maintain media relationships * Cultivate long-term, trust-based relationships with journalists, editors and producers covering health, science, nutrition, lifestyle, business and sustainability * Be genuinely useful to the media becoming a source they come to proactively, not just a brand that pitches at them * Manage media enquiries, interview requests, and fact-checking with speed and accuracy Maximise collaborations * This is a hands-on role with limited agency support. Where external agencies or freelancers are used, you will own those relationships and ensure they are delivering to the strategy you have defined * Collaborate with our social, content and influencer teams to ensure PR activity amplifies and connects with wider brand campaigns * Support crisis communications when required, working with the leadership team to protect brand reputation WHO YOU ARE To be successful in this role, you will need the following skills / knowledge / experience: * Significant PR experience in health, wellness, nutrition, food and drink, or a closely adjacent consumer sector * Strong existing relationships with health, science and lifestyle journalists and editors, particularly in the UK. You should be able to name journalists you\d call on day one * A proven track record of landing meaningful coverage in target publications, not just volume * Experience of reactive PR and newsjacking, able to read a news agenda and move quickly * Proven ability to understand and communicate science accurately and compellingly, you don\t need to be a scientist, but must be genuinely curious about it and rigorous with it * Experience working across multiple international markets, including the UK, Europe and North America * Excellent writing skills, from punchy press releases to long-form op-eds, your copy is clean, confident and on-brand * You are a self-starter who thrives with autonomy and takes genuine ownership. * You have experience leading PR in fast paced scale ups and are comfortable operating within changing and ambiguous environments. * You understand that reactive PR lives or dies on agility, and you thrive within this environment * You care about credibility and would prioritise one piece in a trusted outlet than 10 pieces in places nobody reads * You\re comfortable being the only PR person in the building and crafting a function from scratch * You are deeply curious about health, science and nutrition and you believe in the Ancient + Brave mission, that ancient wisdom, modern science and genuine quality can make a real difference to people\s health Further, to truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. For us that is a series of shared beliefs: WE BELIEVE IN BRAVETY — We are: Courageous, Bold, Experimental WE BELIEVE IN INTEGRITY — We are: Honest, Accountable, Ethical WE BELIEVE IN CONNECTION — We are: Collaborative, Inclusive, Open WE BELIEVE IN INTENTION — We are: Purposeful, Proactive, Focused WAYS OF WORKING We\re a fast-paced scale-up and being together in person makes a real difference to how we collaborate and move the business forward. We\ve worked hard to make our riverside office an inviting and genuinely enjoyable place to be, and we\re proud of the environment we\ve created for our team. Therefore, please only apply if you\u2019re happy to commute to our HQ in Lewes, East Sussex on a full-time basis. As part of being an equal-opportunity employer, we are committed to fostering an inclusive and diverse workplace culture. We embrace varied perspectives and encourage creativity that knows no bounds. While most of our roles are advertised as full-time, we are open to discussing part-time setup where appropriate. If you require any reasonable adjustments to support you through the application or interview process, please don\t hesitate to let us know. WHY JOIN US – At Ancient + Brave you’ll find an engaging, collaborative and inclusive work environment where your talents will be nurtured, and your contributions valued. Here\s what joining us looks like: * We pay a discretionary bonus based on a mix of company performance and individual contributions and review our salaries annually. * Our Private Medical Insurance is designed to support your health and wellbeing, providing swift access to high-quality care whenever you need it most. * Our Medicash plan offers access to specialist consultations, 24/7 Virtual GP and health screenings as well as dental, optical and complementary therapies and access to confidential support via its EAP programme. * In addition to our regular annual holiday allowance of 25 days plus bank holidays, we also offer one Wellbeing day to use as needed. * Our pension contributions are ESG invested (so no pharma, weapons or other ethically questionable investments). * Our Mintago platform gives employees access to financial wellbeing advice and support as well as retail discounts and salary sacrifice schemes, which cover childcare, cycle to work, gym membership, groceries, electric vehicle and mobile/tech purchase. * We offer continuous training & professional development opportunities and our team members get to enjoy complimentary nutrition and meditation sessions in the office. * Our kitchen is fully stocked with the usual supplies as well as a limitless supply of A+B products (you also get 50% off on any product you wish to purchase). * We hold two social events a year to come together and connect in a meaningful way. * We provide all our team members with suitable laptop computers & headphones and our office is equipped with monitors, ergonomic chairs and sitting and standing desks. 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