Channel Marketing Manager - Northern Europe

Job Description We are looking for a Channel Marketing Manager to lead the development and execution of integrated marketing strategies across the UKI and Nordics regions. This role is critical in driving sustainable, consumer‑centric growth and delivering strong business impact. This is not a coordination role. It’s a hands‑on, marketing position that shapes demand through best‑in‑class capabilities in shopper marketing, omnichannel activation, and data‑driven performance optimization. You will work cross‑functionally with Sales, Retail, Etail partners, and Marketing teams to strengthen brand presence, win at the point of sale, and optimize the end‑to‑end shopper journey across both physical and digital environments. We are looking for someone who combines strategic thinking with execution excellence, and who understands how to build brands while delivering measurable business results. Travel: Domestic & international travel required Key Responsibilities Strategy & Consumer‑Centric Growth * Develop and execute integrated business and brand strategies aligned with regional growth objectives * Translate global positioning into localized, insight‑driven activation plans * Apply segmentation, targeting, and positioning to drive market share growth * Leverage consumer and shopper insights to identify growth opportunities Commercial Excellence & Channel Activation * Design and execute end‑to‑end channel marketing programs driving sales and share * Champion a "sell‑out first" mindset with strong conversion focus * Deliver impactful shopper marketing initiatives (promotions, bundles, seasonal campaigns) * Ensure execution excellence across retail and eTail environments Retail & eCommerce Excellence (Omnichannel) * Lead best‑in‑class in‑store and online execution strategies * Drive digital shelf excellence (SEO, content, conversion optimization) * Implement Perfect Store / Perfect Shelf standards * Partner with key accounts on joint business plans Brand Activation & Go‑To‑Market * Lead quarterly Go‑To‑Market planning and execution * Develop integrated 360° campaigns across digital, retail, and experiential channels * Drive digital‑first demand generation and brand awareness * Ensure alignment across Brand, Product Marketing, and Sales Agency & Partner Management * Manage agencies with clear, performance‑driven KPIs * Ensure high‑quality creative output and execution excellence Events, Trade & Experiential Marketing * Plan and activate trade shows, partner events, and sales enablement * Transform events into engaging brand experiences Cross‑Functional Collaboration * Act as a key connector across Sales, Product Marketing, Digital, PR, and Operations Financial & Performance Management * Manage MDF budgets and promotional investments with strong ROI discipline, ensuring all spend is planned, tracked, and delivered within defined budget timelines * Apply test‑and‑learn methodologies to continuously optimize performance Analytics & Insights * Track and optimize key KPIs: sell‑out performance, market share, distribution & visibility, digital + in‑store performance What Success Looks Like * Strong sell‑out growth across UKI & Nordics * Best‑in‑class omnichannel execution * Measurable improvements in conversion and visibility * High‑ROI, scalable marketing programs * Strong cross‑functional alignment and collaboration Who You Are * Strategic thinker with hands‑on execution mindset * Strong understanding of consumer + technology marketing * Data‑driven, with a passion for performance and impact * Collaborative, agile, and results‑oriented Qualifications Education and/or Experience * Bachelor’s Degree in Business or Marketing or equivalent. Must be technically literate and proficient * Min. 8 years business experience. Involvement in marketing‑oriented projects strongly preferred * Consumer/Technology brand experience preferred. Specific Knowledge * Aptitude to understand Flash technology * Good knowledge of business plan and marketing plan disciplines * Good knowledge of market research disciplines Computer, Software, Tools, Equipment, and Machinery Skills * Intermediate to advanced skills in MS Excel, MS Word, Powerpoint and Outlook required * Ability to use effective Internet/Intranet searches Language Skills * Clearly communicate in English (verbal and written forms) * Speak and present effectively in one‑on‑one and in group situations Interpersonal Skills * Requires excellent communication and organizational skills. * Use initiative to proactively identify opportunities and issues * Conduct business in ethical manner * Develop and maintain effective working relationships with others * Maintain strict confidentiality Complexity * Capacity to prioritize tasks and manage time efficiently * Works on problems of moderate scope where analysis of situations or data requires a review of a variety of factors * Exercises judgment within defined procedures and practices to determine appropriate action Discretion and Decision Making * Understands implication of work and makes recommendations for solution * Escalate problematic disputes to supervisor * Follows departmental and organization policies and procedures Additional Information Sandisk thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution. Sandisk is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at jobs.accommodations@wdc.com to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. J-18808-Ljbffr