Addressable Solutions Lead

The purpose of this role is to support the Product Strategy Director with the process of building technical responses for client pitches. This includes analyzing and documenting outcomes in order to make recommendations on best practice developing the pitch process.

Job Description:

Introduction

Dentsu is an integrated growth and transformation partner to the worlds leading organizations. Founded in 1901 in Tokyo Japan and now present in over 145 countries and regions it has a proven track record of nurturing and developing innovations combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media CXM and Creative while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands people and society.

Amplifi is an important part of our world-class offering -it is the supply-side platform of dentsu consisting of three pillars: Investment Management Media Trading (Media Owner Services and Principal Buying) and Content (Original Partnerships & Entertainment); all underpinned by Supply-Side Management practises. Amplifi is the investment and innovation arm of dentsu across all media channels and entertainment content. The proposition is based on the delivery of value for all in everything we do. Our focus is to deliver the best possible media value for clients through leveraged media buying sustainable media income and enable innovation with the supply-side with product services and capabilities.

Were hiring for an Addressable Solutions Lead as part of Amplifi in London

Purpose of the Role

The Addressable Solutions Lead will be responsible for developing market-leading addressable media solutions across YouTube online video and display creating scalable propositions that combine data inventory technology and measurement to deliver differentiated value to clients.

This role will sit at the heart of dentsus addressable media capability building solutions that maximise the impact of proprietary assets utilise best-in-class partner offerings and create a clear strategic and commercial advantage in the market. The successful candidate will combine specialist expertise in addressable planning and activation with a broader understanding of omni-channel application ensuring solutions can connect into wider video social search and display ecosystems.

This is a highly strategic and hands-on role requiring someone who is comfortable shaping propositions mapping processes influencing stakeholders and translating complex channel capability into practical revenue-generating solutions.

Key Responsibilities

• Solutions and product development: - Take clear ownership of the Addressable solutions roadmap ensuring priorities milestones and dependencies are actively managed and aligned into a central Master Roadmap that coordinates delivery across all solution areas.
• Channel expertise and specialist leadership: - Act as the specialist lead across YouTube OLV and display with working knowledge of key ecosystems such as Google Amazon TTD SSP curation and publisher-direct/video partner environments.
• Planning optimisation and measurement: - Drive smarter planning optimisation and measurement across YouTube online video and display defining what great performance looks like and building insight-led frameworks that improve value sharpen activation strengthen reporting and turn campaign learnings into better client outcomes and future solutions.
• Process tooling and operational design: - Demonstrate strong working knowledge of agency tools systems and media workflows including ad serving trafficking measurement setup taxonomy discipline and operational governance.
• Cross Channel collaboration: - Work closely with AV and Social solution leads to ensure consistency of thinking across audience strategy measurement commercial logic and integrated planning

Qualifications Skills

• Deep expertise in YouTube online video display and addressable programmatic media.
• Strong working knowledge of Googles and Amazon ecosystem plus broader programmatic platforms and publisher environments.
• Experience managing SSP and publisher relationships
• Deep knowledge of the formats available across YouTube online video and display including how they function where they add value and the role they play within different planning creative and performance objectives
• Excellent knowledge of planning buying optimisation and measurement principles across addressable media
• Strong understanding of audience-led planning activation and optimisation.

What we offer

• This is a permanent role
• The team is based in our London office but operates under flexible working arrangements.
• As well as a competitive salary youll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

At Dentsu we embrace diversity and inclusion valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation benefiting our employees partners and communities.

We welcome applications from all individuals regardless of race ethnicity nationality religion gender gender identity sexual orientation age disability marital status or any other protected characteristic. Beyond recruitment we strive to create an environment where everyone feels respected supported and empowered to bring their authentic selves to work.

We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process please contact us at quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

Location:

London

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Permanent
Employment Type : Full-Time
Experience: years
Vacancy: 1