Senior Director, Marketing, NordicsBenelux

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

Senior Director Marketing Nordics and Benelux

About the Role

As the Senior Director of Marketing for Nordics & Benelux (SharkNinja) you will play a pivotal role in shaping and executing the brands regional marketing strategy while contributing to the global vision. Acting as the voice of Northern Europe you will ensure that regional consumer insights cultural nuances and market dynamics are embedded into global strategies. You will lead the adaptation and execution of marketing initiatives across Nordics and Benelux empowering local teams to deliver impactful culturally relevant campaigns that drive brand growth and commercial success. This is a highly visible leadership role requiring a blend of strategic thinking storytelling localexpertise and strong commercial acumen.

What Youll Do

Regional Leadership & Strategic Planning

• Represent the voice of Nordic and Benelux consumers to global leadership advocating for regional nuances in behavior retail environments and media landscapes
• Lead the localization and activation of global marketing strategies ensuring alignment with brand standards and regional priorities
• Influence global stakeholders byidentifyingopportunities and requirements for success in Northern Europe helping shape global marketing agendas

Go-to-Market Excellence

• Own end-to-end go-to-market (GTM) strategy and execution including product positioning launch planning pricing strategy and retail readiness
• Drive the localization of global campaigns to ensure cultural relevance consistency and measurable business impact
• Partner closely with Sales teams to accelerate category growth strengthen retail execution andoptimizetrade marketing initiatives across key accounts

Brand Stewardship Consumer Insight & Performance

• Champion a consumer-first approachleveragingregional insights to inform brand positioning product development and innovation pipelines
• Monitor and analyze regional performance metricsoptimizingmarketing investments to maximize ROI and drive continuous improvement
• Ensure the Ninja portfolioremainscompetitively positioned for sustainable growth and cultural relevance across Nordics and Benelux

Team Leadership & Cross-Functional Collaboration

• Build lead and inspire a high-performing regional marketing team across Nordics and Benelux
• Foster strong collaboration across Product Marketing Media Social PR Creative Sales and distributor partners to deliver integrated marketing impact
• Develop team capabilities and nurture future leadership talent within the organization

What Youll Bring

• Extensive experience in marketing ideally within FMCG/CPG or consumer durables with at least 5 years in a senior leadership role overseeing multiple markets
• Deep understanding of Nordic and Benelux consumer behavior cultural dynamics and retail/media landscapes
• Proventrack recordof successfully adapting and executing global marketing strategies within regional markets
• Strong leadership presence with the ability to influence cross-functional stakeholders and senior executives
• Demonstrated ability to build and develop high-performing teams
• Commercially driven mindset with strong analytical and decision-making skills
• Willingness to travel across Nordics Benelux and to global headquarters asrequired
• Fluent in English; a Nordic or Dutch language is a plus

Our Culture

At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.

What We Offer

We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.

At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

• For candidates based in all regions please refer to this Candidate Privacy Notice.

• For candidates based in China please refer to this Candidate Privacy Notice.

• For candidates based in Vietnam please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture at

Required Experience:

Exec

Employment Type : Full Time
Experience: years
Vacancy: 1