Influencer Practice Lead

About WPP Media

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Role Summary and Impact

This role is withinThe Goat Agencya leading brand within WPP Media where you will be instrumental in Goat is WPP Medias influencer solution helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide we create ambitious influencer programmes from tactical activations to long-term partnerships designed to drive awarenessengagementand conversions across the full marketing funnel.

The UK Influencer Lead is a senior leadership role accountable for executing and evolving the influencer marketing strategy and operations across the UK market. This role holds direct responsibility for driving significant year-on-year revenue growth from existing clients ensuring unparalleled operational excellence in campaign delivery and leading a high-performing team of influencer specialists.

As a key representative of Goatand WPP Mediasindustry-leadingexpertise you will lead a core function that directly contributes to ourUK marketsuccess and positioning with significant autonomy and decision-making authority within your domain.

Skills and Experience

Strategic Leadership & Market Representation:

• Develop own and execute the overarching UK influencer marketingbusinessstrategy aligning with globalobjectivesand regional growth targets.
• Act as the primary voice andthought leaderfor WPP Medias influencer capabilities in the UKrepresentingthe agency at key industry forums client leadership meetings and within WPP Media committees.
• Operate with a mid-term strategic and operational focus developing plans for 1-2 years impact on functional results.

Commercial Growth & Client Partnership:

• Drive substantial year-on-year revenue growththat matchesmomentum in the influencer marketing industryfrom clients in the UK byidentifying developing and securing expanded influencer scopes and strategic partnerships.
• Cultivate and nurture high-level strategic relationships with clients and key WPPMedia UKstakeholders acting as a trusted advisor and primary escalation point for all UK influencer-related matters.
• Collaborate strategically with New Business and Account Management teams toacquireand onboard high-value client accountsdemonstratinga proactiveattitude towards winning business.

Team Leadership & Development:

• Lead mentor and developthe Goat UK team fostering a culture of excellence innovation and continuous learning.
• Exercise authority over talent management within the UK Influencer team including hiring performance management career development and reward decisions.
• Ensure the team is equipped with market-leading knowledge tools and processes to consistently deliver exceptional results and grow client spend.

Operational Excellence & Delivery Oversight:

• Ensure the highest quality standards and operational excellence in the planning execution optimisation and reporting of all UK influencer campaigns from strategy through to post-campaign analysis.
• Collaborate closely with Global Campaign Delivery Client Services Strategy Creative and Project teams to ensure seamless integration and efficient delivery of influencer campaigns that consistently meet and exceedglobalclient expectations.
• Navigate complex operational challenges and internal complexities to ensure smooth operations and effective client delivery.

Financial & Performance Management:

• Hold direct accountability for major revenue targets profit margins and budget management within the UK Influencer function contributing to the overall P&L.
• Define andmonitorkey performance indicators (KPIs) for the UK influencerpractice providing regular strategic insights and reporting to theGoatGlobal President and UK WPP Media leadership

Performance Requirements:

• Sustained year-on-year growth of UK influencer revenue from existing and new client portfolios.
• The strength depth and quality of strategic relationships cultivated with key clients and WPP stakeholders.
• Successful achievement of global and regional businessobjectivesand KPIs within the UK influencer market.

Required Experience & Skills:

• Proventrack recordin a management stream leadership role within an agency setting with direct responsibility for managing and developing a mid-sized to large team.
• Demonstrable experience scaling influencer businesses or significant client books of business within the UK market driving substantial revenue growth.
• Extensive experience managing and developing high-performing teams
• Broad management and leadership knowledgedemonstratingmastery-level knowledge and skills within influencer marketing.
• Experience with direct accountability for major revenue targets costcentres or budgets.

Life at WPP Media & Benefits

Be Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

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Employment Type : Full Time
Experience: years
Vacancy: 1