Social Media Specialist

Career Area:

Communications

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Job Title: Social Media Specialist

Salary starting from 57737

Location: Peterborough

Benefits:

• 25 days annual leave

• Up to 12% Bonus

• Contributory pension scheme - Caterpillar will double the employees contribution Up to 10%

• Contributory share scheme - Caterpillar will match 50% of the employees contribution.

• Optional flexible benefits including access to health and dental care plans EV car lease holiday purchase.

About IPSD

Caterpillars Industrial Power Systems Division (IPSD) designs tests and manufactures 0.5 to 18L Cat and Perkins engines that power over 5000 applications including Marine Petroleum Industrial Applications Electric Generators and Locomotives. Caterpillars company strategy includes sustainability as one of four focus areas and IPSD is engaged and actively preparing green energy solutions for the future.

The Opportunity

We are looking for a creative hands on and enthusiastic Social Media Specialist to lead and grow our social media presence across multiple platforms. You will be responsible for developing and creating engaging content building online communities increasing brand awareness and driving audience engagement.

This is an exciting opportunity for someone who understands digital trends enjoys creating compelling content and can turn insights into impactful organic social media strategies.

What you Will Do:

• Develop and execute a comprehensive social media strategy aligned with business goals

• Write schedule and publish engaging content across platforms including LinkedIn Facebook Instagram WeChat and YouTube

• Manage day-to-day social media activity and community engagement

• Monitor social media trends competitors and emerging platforms

• Plan and execute organic social campaigns to increase reach engagement and lead generation

• Collaborate with enterprise and divisional marketing sales and creative teams to ensure brand consistency

• Collaborate with internal stakeholders and lead social media guidance and training

• Analyse campaign performance and provide regular reports with actionable recommendations

• Build relationships with influencers partners and brand advocates

• Manage social media calendars and ensure content is delivered on time

What You Will Have

Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
Level Working Knowledge

• Proven experience in B2B social media strategy creation and management

• Strong analytical skills with experience using platform insights and Google Analytics

• Knowledge of SEO AEO and content marketing principles

• Deep expertise in social media strategy and management

• Marketing Communications or related degree qualification

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. Level Working Knowledge

Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner: Level Working Knowledge

• Experience managing multiple brands

• Ability to manage multiple projects and deadlines simultaneously

Creativity: Knowledge of the approaches tools and techniques for promoting creative original thinking and ability to apply it to a variety of business situations. Level Working Knowledge

• Creative mindset with strong attention to detail

Effective Communications: Understanding of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors. Level Working Knowledge

• Excellent written and verbal communication skills

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients vendors and peers. Level Working Knowledge

Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors service providers contractors consultants and suppliers). Level Working Knowledge

Additional Info

• The role may require up to 25% travel (domestic and international)

• The role is based at the Peterborough facility 5 days per week.

What You Will Get

We look forward to welcoming the successful candidate to our dynamic diverse and creative marketing team. We have a culture of openness autonomy support personal development as well as a continuous drive for improvement.

This role will provide a platform for you to leverage your Social Media experience and allow growth potential to a broad range of marketing career paths within the organisation offering clear progression opportunities and long-term growth.

About Caterpillar

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For over 100 years weve been helping customers build a better more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

NB. The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined. Pending the number of applications the criteria for the position may be enhanced to facilitate shortlisting. #LI

This position requires working onsite five days a week.

Posting Dates:

June 22 2026 - July 1 2026

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply

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Required Experience:

IC

Employment Type : Full-Time
Experience: years
Vacancy: 1