Global Publishing Lead

Job Description:

Introduction

Dentsu is an integrated growth and transformation partner to the worlds leading organizations. Founded in 1901 in Tokyo Japan and now present in over 145 countries and regions it has a proven track record of nurturing and developing innovations combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media CXM and Creative while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands people and society.

dentsu Gaming is a division of dentsu group leverages its deep cultural understanding and history of innovative to create impactful gaming marketing and media strategies. With a global network and strategic partnerships with industry giants like Roblox Sony Nintendo Namco Bandai Overwolf and Anzu - dentsu Gaming helps brands authentically engage with the gaming community. Their expertise spans in-game advertising branded integrations and the development of original games positioning them as leaders in the rapidly evolving gaming industry as well as pioneers in media.

Were hiring for a Global Publishing Lead as part of dentsu Gaming in London.

Purpose of the Role

dentsu Gaming is seeking a Global Publishing Lead to define and operationalize the publishing strategy for Dentsu developed game titles as well as partner games across our global network. This senior individual contributor role shapes how games launch grow and sustain long-term player engagement transforming both dentsu originals and partner IP into enduring entertainment brands.

You will lead global publishing strategy across marketing community content lifecycle and go-to market planning. You will connect brand marketing performance media CRM creators events and LiveOps into one coherent publishing system that enhances player experience strengthens loyalty and supports commercial performance.

This role works closely with development teams media creative and analytics groups along with dentsus Gaming Centre of Excellence. It also manages high value external relationships with platforms publishers and technology partners on behalf of both dentsu and partner titles.

Key Responsibilities

• Publishing Strategy & Franchise Growth: - Define a multi-year publishing strategy for dentsus game portfolio and partner titles as well as establish how publishing supports awareness acquisition community engagement retention and monetization.
• Global Launch & Lifestyle Execution: - Lead global go-to market planning for dentsu built and partner games including marketing PR community creators and platform coordination and build lifecycle plans that guide game sales seasonal beats content updates promotions and live ops programming.
• Community Creator & Ecosystem Integration: - Develop alwayson community and creator strategies that sustain momentum long after launch including building programs that encourage UGC fandom creator collaboration and native content across game platforms.
• Performance Insights & Optimisation: - Set KPIs for awareness engagement sentiment retention and monetization for dentsu originals and partner titles and lead structured experimentation across creative audience segmentation channels and liveops incentives
• Partnership & External Relations: - Manage relationships with platforms copublishers distributors and media partners on behalf of dentsu and its partner games and leverage dentsus global network and strategic alliances across Roblox Microsoft Sony Nintendo Bandai Namco Square Enix Overwolf Anzu and more
• Cross Functional Leadership: - Drive alignment across creative media analytics product commerce PR and community teams without direct people management. Establish global operating rhythms for launch planning content updates and crossmarket collaboration.

Qualifications Skills

• Substantial experience in global publishing franchise management or product marketing across games or entertainment IP.
• Experienced in launching and scaling digital products (games apps entertainment) with a deep understanding of AAA F2P live service cross-platform or mobile ecosystems.
• Expertise in gotomarket lifecycle marketing community development and platform partnerships.
• Skilled at leading global initiatives without direct line management.
• Familiarity with liveops frameworks economy health indicators and player lifecycle analytics
• Ability to travel up to 30% for launches events capture sessions and global planning.

What we offer

• This is a permanent role
• The team is based in our London office but operates under flexible working arrangements. The team
• As well as a competitive salary youll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

At Dentsu we embrace diversity and inclusion valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation benefiting our employees partners and communities.

We welcome applications from all individuals regardless of race ethnicity nationality religion gender gender identity sexual orientation age disability marital status or any other protected characteristic. Beyond recruitment we strive to create an environment where everyone feels respected supported and empowered to bring their authentic selves to work.

We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process please contact us at quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

Location:

London

Brand:

Dentsu Solutions

Time Type:

Full time

Contract Type:

Permanent
Employment Type : Full-Time
Experience: years
Vacancy: 1