Brand Activation Director

THE WHY Vivobarefoot exists to reconnect people with nature and their natural potential. As we grow beyond a footwear brand into something bigger, a movement around natural health, regeneration and how we live, we’re looking for someone to help bring that to life. Not just in words, but in real experiences people can actually feel. Working alongside the Creative Director and Community Lead, you’ll take ownership of how Vivobarefoot’s brand, product stories and creative vision are activated globally, translating them into connected campaigns, content and experiences that build long-term brand demand. This role sits at the intersection of creativity, culture and execution. It requires someone who understands how modern brands grow through storytelling, community, content, social and emerging technologies, and can turn that into a clear, consistent and scalable activation model. WHERE YOU'LL PLAY We have strong ideas, product stories and a clear point of view. Your job is to make sure that shows up in the world in a way that is consistent, connected and commercially effective. You’ll own how we activate the brand globally. Not just how campaigns land, but how well everything connects across channels and markets. This is as much about building capability as it is about delivery. Raising the bar on how we plan, execute and scale brand activation at Vivobarefoot. Brand campaigns You’ll lead global campaign planning and execution end to end. Turning brand strategy and creative into clear activation plans, and making sure campaigns land consistently across markets and channels. Content, social and culture You’ll shape how Vivobarefoot shows up across content, social, creators and community. Getting more value from what we create and showing up in ways that feel relevant and real. Digital experience You’ll work closely with ecommerce and digital teams to strengthen how the brand comes through online, translating campaigns and product stories into simple, engaging journeys. Connecting the work You’ll join the dots across brand, CRM, retail, community and digital, making sure campaigns show up as one connected experience. Community and partnerships You’ll take campaigns into the real world through events, partnerships and ambassadors, building moments people actually want to be part of. Retail You’ll help stores bring campaigns and product stories to life in a consistent but locally relevant way. Ways of working and innovation You’ll raise the standard of how we deliver marketing, improving planning and asset delivery, and exploring how AI and new tools can help us move faster and scale smarter. Performance and improvement You’ll work with insights and commercial teams to understand what’s working and continuously improve how we activate. Leadership and collaboration You’ll act as a connector across the business, bringing clarity, alignment and momentum across teams. ALL ABOUT YOU You’re a digitally native brand builder who understands how modern brands grow. You know it’s not about one campaign or one channel. It’s how creativity, community, culture, content and technology come together, consistently. You’re comfortable working across both physical and digital environments, from social and creators through to retail, partnerships and customer journeys. You sit between creative and operational. You care about the idea, but you’re equally focused on whether it lands and performs. You will bring experience in: Leading integrated, multi-channel campaigns at scale Turning brand and product stories into activation that works across markets Structure and clarity without slowing things down Improving how things work, not just what gets delivered Influencing across teams and functions Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community. Every opportunity for recruiting a new member of the Vivobarefoot family should be an opportunity for us to introduce fresh perspectives, talent and skills into our community. Therefore, our commitment is to recruit regardless of race, colour, nationality, religion, sexual orientation, mental health illness, disability, marital or parental status, national or social origin, gender identity, age or any other characteristics protected by law. We look forward to walking this barefoot journey with you!