Paid Social Team Manager

Paid Social Team Manager As the Paid Social Team Manager, you will establish and shape Super Group’s paid social strategy. What you’ll be doing * Develop and implement a comprehensive paid social strategy aligned with overall digital marketing goals. * Build, lead, and mentor a high‑performing paid social team, defining roles, responsibilities, and processes. * Create, launch, and oversee the execution of paid social advertising campaigns across multiple platforms (Meta, TikTok, X, Snapchat). * Own end‑to‑end campaign management including audience targeting, creative briefing, bidding strategy, budget pacing, and optimisation. * Drive a full‑funnel paid social approach spanning awareness, consideration, acquisition, and retention, ensuring each stage is measured and optimised for its role in the customer journey. * Operate effectively across both web and app ecosystems, owning paid social strategy for web acquisition as well as app install, app engagement, and re‑engagement campaigns. * Continuously improve operational efficiencies – automating workflows, refining campaign structures, and reducing waste to drive better outcomes at scale. * Establish platform‑specific paid strategies, leveraging each networks ad formats, algorithms, and targeting capabilities to maximise performance. * Develop testing frameworks (creative, audience, bid, placement) to continuously improve campaign efficiency and scale. * Establish KPIs, analytics frameworks, attribution models, and reporting processes to measure paid social performance and ROI. * Manage paid social budgets across markets and brands, ensuring optimal allocation, pacing, and return on ad spend. * Build strong relationships with platform partners (Meta, TikTok, Google, etc.) to access betas, insights, and best‑practice support. * Act as the paid social subject‑matter expert in cross‑departmental projects and initiatives. Essential skills you’ll bring to the table * Bachelor’s degree in Marketing, Communications, or a related field (MBA is a plus). * At least 8 years’ experience in paid social/performance marketing, with at least 3 years in a leadership role. * Proven track record of building and scaling paid social teams and programs from the ground up. * Deep understanding of major paid social platforms (Meta, TikTok, X, Snapchat), their auction dynamics, algorithms, and advertising capabilities. * Hands‑on expertise with campaign management, audience strategy, bid optimisation, and creative testing at scale. * Proven experience running full‑funnel paid social programs across both web and app environments. * Hands‑on experience with Conversions API (CAPI) implementation and server‑side tracking, as well as Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, or Singular. * Experience managing significant paid media budgets across multiple markets and brands. * Entrepreneurial mindset with the ability to build processes, playbooks, and strategies from scratch. * Strong leadership skills with experience in hiring, developing, and retaining performance marketing talent. * Creative mindset with the ability to brief and shape high‑performing paid social creative. * Excellent communication, presentation, and stakeholder management skills. Desirable skills you’ve got up your sleeve * In‑depth knowledge of sports betting markets, including odds calculation, betting types and market trends. * Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations. * Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards. * Experience in developing and executing customer retention strategies. What you’ll get back * Comprehensive learning and development programmes to expand your skills and advance your career. * Regular, constructive feedback through an innovative Performance Tool. * Employee Assistance programme benefits for you and your family. * Diverse and inclusive environment with teams across 16 countries, 85 nationalities, and 27 languages. Security and compliance: The role requires trust and honesty. A credit and criminal record check, and qualification verification check will be conducted as part of the recruitment process. We are an equal opportunity employer and welcome applicants from all backgrounds. J-18808-Ljbffr