Description The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused. Responsibilities * Reflecting a credible and professional Brand image to all internal and external consumers at all times * Maximising sales through selling, providing excellent service and retail standards * Contributing to efficiencies through adhering to store/Brand/Company procedures and guidelines * Understanding daily/weekly targets * Ensuring personal awareness of all additional sales avenues, i.e. eventing, Omni and digital channels * Keeping up to date with competitor activities and missed opportunities * Leveraging social media to drive the business, protect and enhance the Brand image * Delivering the Brand Strategy and ensuring the delivery of an effective local plan * Planning and implementing local marketing and events initiatives, aligned to Retailer activity * Delivering excellence in service execution, ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture * Being an Ambassador for the Brand – leading the way to ensure Brand values are represented and brought to life * Managing refunds and complaints in line with Company guidelines and to a mutually satisfactory conclusion, informing or consulting with the Area Manager where appropriate * Using digital tools to ensure knowledge is kept up to date * Delivering a consumer recruitment and retention strategy to grow a loyal consumer base * Developing up to date knowledge of product to deliver an industry-leading experience and ensure the product meets the consumers needs * Planning to ensure delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing) * Reviewing retail standards daily to ensure they are maintained to the required standard * Ensuring deliveries, stock movements and associated administration are completed within agreed Company timeframes * Ensuring all auditable processes and administration are actioned to Company guidelines and taking corrective action in highlighted areas of risk * Ensuring all information requests are fulfilled accurately within deadlines set * Minimising stock loss by ensuring all Company Security Policies and Procedures are implemented correctly and followed * Creating and maintaining a safe working environment for consumers, ensuring Company and Retailer Policies and Procedures are adhered to * Ensuring all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of “Acceptable” during audits Commerciality * Managing daily replenishment, taking appropriate action where necessary * Maximising sales performance by utilising all commercial reports before making commercial decisions * Planning and delivering the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales * Identifying stock package issues, and taking corrective action, informing the Area Manager when out of direct control * Effectively managing all promotions and discounts, ensuring they are actioned in line with Company guidelines * Identifying trends and making suggestions to enhance product performance Qualifications * Experience in a fast‑paced retail and/or consumer‑facing environment * Ability to drive self‑development * Commercial understanding and awareness of the industry * Effective communication, organisation and prioritisation skills J-18808-Ljbffr
Tom Ford + Balmain Fragrance - 22.5hrs Fragrance Advisor - Boots Liverpool Street • London, England
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