Senior SEO Manager

ASOS is seeking a highly skilled & commercially-focused Senior SEO Manager responsible for ASOSs SEO & GEO content strategy owning a programme of continuous on-site optimisation and driving measurable improvements in organic traffic and revenue. You will work with teams across the business and an external agency to oversee ecommerce optimisations in 10 languages.

As search continues to evolve from traditional rankings to AI-driven and generative discovery experiences you will ensure ASOS maintains and grows its visibility across all surfaces. You will design and run structured SEO experiments validate results and build reporting needed to communicate performance clearly to executive stakeholders.

The Details

• Define and own the SEO & GEO content strategy across ASOSs global web estate aligning priorities with commercial objectives and seasonal trading calendars.
• Stay ahead of algorithm developments AI-driven search changes and competitor movements. Diagnosing performance fluctuations and proactively adapting strategy.
• Lead the end-to-end delivery of SEO content programmes: briefing production localisation and performance review.
• Apply advanced knowledge of Googles EEAT framework to guide content quality structure and editorial standards across the site.
• Design and run a continuous programme of SEO A/B and multivariate tests covering content formats page templates metadata and on-site elements.
• Apply data driven analysis to evaluate your work ensuring decisions are grounded in robust evidence.
• Conduct keyword research and gap analysis identifying growth opportunities across categories markets and AI-led discovery surfaces.
• Partner with the SEO Product team to feed content insights & opportunities into the technical and product roadmap.
• Define and track KPIs including keyword ranking growth content coverage organic traffic and organic revenue. Building dashboards and reporting for both operational and executive audiences.
• Act as an SEO authority for editorial marketing retail and trading teams surfacing search trends third-party brand demand and content opportunities. Ensuring SEO insight informs wider commercial decisions.
• Leading SEO involvement in campaigns and key trading moments partnering with brand and creative teams to maximise organic visibility.

We believe being together in person helps us move faster connect more deeply and achieve more as a team. Thats why our approach to working together includes spending at least 3 days a week in the office. Its a rhythm that speeds up decision-making helps ASOSers learn from each other more quickly and builds the kind of culture where people can grow create and succeed.

Qualifications :

About You

• Strong commercial awareness understanding how SEO drives business value and can connect channel performance to revenue impact.
• Proven experience in working with a large-scale consumer-facing digital environment e-commerce preferred.
• Familiarity with AI-driven and generative search experiences and how they differ and intersect with traditional SEO.
• Deep expertise in SEO content strategy from brief to production to performance analysis.
• Highly data literate with experience building dashboards and automated reports that surface meaningful insight.
• Demonstrable experience designing and evaluating SEO experiments.
• Proficiency with SEO tooling & analytics platforms; Adobe Analytics Botify Nozzle and BI tools like PowerBi.
• Outstanding communicator able to simplify complex SEO topics for non-specialist audiences and present confidently to senior leadership.
• Experienced in creating and presenting campaign and programme reports that clearly demonstrate strategy and ROI.

Additional Information :

BeneFITS

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave an extra celebration day for a special moment
• Performance related bonus
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash or use towards other benefits.
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.

Remote Work :

No

Employment Type :

Full-time

Department / Functional Area: Marketing
Experience: years
Vacancy: 1