Senior Director, Fan Data Infrastructure

At Warner Music Group were a global collective of music makers and music lovers tech innovators and inspired entrepreneurs game-changing creatives and passionate team members. Here we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when were immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation and innovation is the key to our future.

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea like a great song travels globally. We ignite passions and build connections across our diverse community of artists songwriters partners and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown and were committed to keeping the faith acting with integrity and delivering on our promises.

WMG is home to a wide range of artists musicians and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values appreciates and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds an innovative global music company that retains the creative spirit of a nimble independent.

Title: Senior Director Direct-to-Fan (Warner Records US)

Department: Direct-to-Fan Services Global Marketing

Reporting to: SVP Global Direct-to-Fan Services

Location: London hybrid

Direct Reports: 2

Overview

The Senior Director Fan Data Infrastructure will lead the operational and technical infrastructure that powers Warner Music Groups direct-to-fan ecosystem. Sitting within Global Marketings Direct-to-Fan Services team this role is responsible for ensuring fan data moves reliably securely and intelligently across WMGs marketing systems platforms and teams.

Working closely with Marketing Enablement Technology Audience Integration and Fan Engagement teams the role will oversee the integrations architecture and governance that connect WMGs fan data ecosystem. This includes ownership of how fan data is structured synchronized and activated across platforms.

Reporting to the SVP Global Direct-to-Fan Services the Senior Director will act as the bridge between marketing strategy fan data and technical execution ensuring marketers can confidently access and activate high-quality fan data at global scale.

Primary Responsibilities

Strategy & Infrastructure

• Lead the evolution of WMGs fan data infrastructure ensuring systems integrations and workflows support modern direct-to-fan marketing.

• Define and maintain the operational architecture connecting CRM audience commerce and fan engagement platforms across the D2F ecosystem.

• Partner with Technology and Marketing Enablement teams to improve interoperability between systems and reduce operational fragmentation.

Systems & Data Operations

• Oversee integrations between platforms including Salesforce Marketing Cloud Klaviyo Community Co:Brand HighTouch Shopify Snowflake Adobe Analytics and WMGs wider customer intelligence infrastructure.

• Lead the mapping and standardization of fan data schemas tracking frameworks and audience infrastructure across platforms ensuring fan data is reliable measurable and operationally consistent.

• Act as the lead for fan data movement across APIs audience syncs automation workflows and CDP infrastructure.

Governance & Operational Integrity

• Establish and maintain best practices for fan data governance privacy consent handling and operational hygiene across WMGs marketing ecosystem.

• Act as the senior escalation point for fan data issues sync failures and platform-related operational troubleshooting working closely with technical teams to resolve root causes.

Collaboration & Leadership

• Lead WMGs Audience Integration and Fan Engagement functions overseeing the operational infrastructure that supports fan data audience activation and CRM delivery across the D2F ecosystem.

• Partner closely with the Senior Director Fan Engagement CRM to ensure fan communications are supported by reliable scalable marketing infrastructure.

• Partner with Marketing Enablement Technology WMX and Global Marketing teams to improve how fan data supports marketing operations and audience activation.

Experience Level

• 8-10 years experience working across marketing technology CRM infrastructure data operations or systems integration roles within complex consumer or entertainment ecosystems.

• Strong understanding of how CRM audience and fan engagement systems support modern marketing operations.

• Hands-on experience with platforms such as Salesforce Marketing Cloud Klaviyo HighTouch Shopify Community Co:Brand Snowflake or similar marketing infrastructure tools.

• Deep familiarity with customer data platforms (CDPs) audience synchronization and fan data architecture.

• Strong working knowledge of SQL APIs JSON and data schema management.

• Experience troubleshooting complex system and data flow issues across multiple interconnected platforms.

• Comfortable working closely with technical and engineering teams while understanding the operational realities of marketing organizations.

• Experience leading operationally-focused teams within fast-moving cross-functional organizations.

• Strong understanding of data governance consent management and privacy considerations within first-party marketing ecosystems.

• Familiarity with reporting and visualization tools such as Tableau.

About You

• Technically-minded and operationally driven with a strong understanding of how marketing systems fan data and integrations work together.

• Curious and solutions-oriented able to simplify complexity and bring structure to fragmented environments.

• Collaborative and pragmatic comfortable working across technical and non-technical teams.

• Detail-oriented with strong instincts around system integrity data quality and operational reliability.

• Interested in the evolving relationship between technology fandom and modern marketing.

• Passionate about building infrastructure that helps artists and marketing teams create better fan experiences.

As the home to 10K Projects Asylum Atlantic Music Group East West FFRR Fueled by Ramen Nonesuch Parlophone Rhino Roadrunner Sire Warner Records Warner Classics and several other of the worlds premier recording labels Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company Warner Chappell Music represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA which supports the independent community as well as artist services division addition WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together we are Warner Music Group: Independent Minds. Major Sound.

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Thanks for your interest in working for love it here and think you will too.

This position requires a minimum of 3 days per week in the office. We value in-office collaboration which is essential for talent development and strong working relationships. #LI-Onsite

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race religion or belief age sex sexual orientation gender gender identity or gender reassignment marital or civil partnership status disability pregnancy childbirth or any other characteristic protected by law.

Required Experience:

Exec

Employment Type : Full-Time
Experience: years
Vacancy: 1