Coordinator, PR & Influencer Marketing

Who We Are

Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling premium content unforgettable live experiences and global commerce. Through a network of more than 1700 best-in-class licensees and strategic partners across 150 countries and expansive distribution Authentics brands drive more than $36 billion in annual systemwide retail sales worldwide.

Why Authentic

Youll be able to access the resources and scale while leveraging innovative technology and nimble environment. What were saying is this isnt your average day job. If youre hungry to drive ideas into action and own your career lets chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail marketing licensing legal and more we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine evolve and transform brands! At Authentic we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City Authentic has offices in major metropolitan cities including Los Angeles and Miami as well as Toronto Mexico City London and Shanghai.

Authentics diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok Champion Shaquille ONeal David Beckham Kevin Hart Sports Illustrated Elvis Presley Muhammad Ali Marilyn Monroe GUESS Aéropostale Nautica Eddie Bauer Lucky Brand Nine West Brooks Brothers Juicy Couture Vince Camuto Izod Van Heusen Dockers Ted Baker Hart Schaffner Marx Vince Barneys New York Judith Leiber Quiksilver Spyder Billabong Volcom Roxy RVCA DC Shoes Prince Sperry and Hunter.

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What Youll Do

Reporting into the VP Consumer PR the Coordinator PR and Influencer Marketing will support the execution and day-to-day operations of PR influencer and talent activity across the Lifestyle Fashion portfolio within the EMEAI region.

This role is highly collaborative and hands-on supporting the delivery of product seeding influencer gifting campaign coordination talent and agency communications events and administrative processes across multiple brands and markets. The Coordinator will play a key role in ensuring projects are delivered efficiently partnerships are managed smoothly and regional teams and partners are supported with best-in-class execution.

The ideal candidate is highly organised proactive detail-oriented and comfortable working in a fast-paced environment where priorities can shift quickly. This role requires someone who is equally comfortable supporting strategic initiatives and rolling up their sleeves to manage operational execution.

What Youll Be Working On

• Support the day-to-day execution of PR and influencer marketing activity across the Lifestyle Fashion portfolio in EMEAI.
• Coordinate product seeding and gifting initiatives across influencers talent media stylists and key partners.
• Manage gifting logistics including product tracking shipping coordination inventory management approvals and reporting.
• Support ongoing always-on influencer engagement and relationship management across regional markets.
• Assist with influencer and talent campaign coordination including timelines deliverables content tracking usage rights approvals and reporting.
• Work closely with Legal and external partners to support contract creation editing approvals and processing for influencer talent and agency agreements.
• Coordinate with PR agencies influencer agencies licensees and internal stakeholders to ensure smooth communication and campaign execution.
• Support media and influencer events launches press appointments market activations and brand experiences as required.
• Assist with preparing campaign recaps coverage reports influencer performance tracking and presentation materials.
• Maintain and update influencer media and agency contact databases across markets.
• Monitor cultural trends influencer activity and competitor campaigns to support team insights and planning.
• Provide administrative and operational support across the PR and influencer function including invoices budget tracking PO support meeting coordination and status updates.
• Support sample management showroom coordination and product organisation where required.
• Work collaboratively across PR Social Creative Brand Marketing Licensing and Commercial teams to support integrated campaign delivery.

What Youll Bring

• 1-3 years experience in PR influencer marketing fashion marketing communications or talent relations.
• Strong interest in fashion lifestyle social media influencer culture and brand storytelling.
• Highly organised with strong attention to detail and the ability to manage multiple projects simultaneously.
• Comfortable working in a fast-paced environment with a proactive and flexible approach.
• Strong communication and relationship management skills.
• Experience supporting gifting seeding influencer campaigns events or PR coordination is highly preferred.
• Ability to manage administrative processes and operational tasks with accuracy and efficiency.
• Confident working cross-functionally with internal teams agencies and external partners.
• Strong proficiency in Microsoft Office Google Workspace and social/influencer tracking platforms is a bonus.
• Positive collaborative attitude with a willingness to be hands-on and support wherever needed.

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We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email employment websites and social media and may include fake interview requests offer letters or attempts to collect personal and financial information.

Please note:

• All legitimate Authentic job postings can be found only on our official website () or through our verified LinkedIn page ( does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @ email address.
• We will never ask you for sensitive personal information payment or banking details as part of the hiring process.

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Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender gender identity sexual orientation race national origin disability age marital status protected veteran status or other legally protected status.

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IC

Employment Type : Full Time
Experience: years
Vacancy: 1