Business Director, Activation & Delivery

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

For more information visit .

2560 - Business Director MM&D ELC UKEM

Role Summary and Impact

This is a critical leadership position within WPP Media responsible for leading our MM&D team for a portfolio of ELC (Estee Lauder Companies) brands across the UKEM (UK & Emerging Markets) region.

We are seeking a dynamic outcomes-oriented candidate to lead our MM&D (Media Management & Delivery) teams for one of our largest global clients Estee Lauder Companies. This is a key role which will be the senior point of contact who is accountable for ensuring impeccable quality of media delivery with a forensic focus on outcomes.

The Business Director MM&D will serve as a consultative partner to our clients constantly identifying opportunities for performance gains and in the process of doing so will build a pipeline of organic growth opportunities spanning WPPs media solutions and products.

The ideal candidate will be one part expert practitioner in areas of Performance Activation & Investment and one part client leader. Key to this role is building a trusted partner relationship with clients with technical expertise as a foundation.

Key Responsibilities

1. Campaign Planning Activation & Delivery:

• Oversee the end-to-end delivery of all media campaigns for assigned brands/markets ensuring all contractual commitments performance KPIs and quality standards are consistently met or exceeded.
• Steward frequent and rigorous optimization processes ensuring the highest quality standards are in place and that campaign performance is constantly delivering in line with or above client expectations.
• Ensure that all investment pricing & quality objectives are achieved whilst constantly surfacing opportunities for incremental value creation.
• Articulate the impact of campaign performance to clients and WPP leadership strategically aligning insights with macro business objectives and demonstrating tangible ROI.
• Champion the adoption of WPP Media Solutions in campaign planning & activation
• Implement and enforce best practices for media activation trafficking and reporting across global teams.

1. Partnerships Innovation & Thought Leadership:

• Serve as a senior strategic advisor to global clients proactively identifying emerging media trends technologies and opportunities for innovation that can drive their business forward.
• Identify partnership opportunities and lead vendor JBP workstreams
• Develop and present compelling thought leadership pieces POVs and strategic recommendations that position WPP Media as an indispensable partner in the evolving media landscape.
• Foster a culture of continuous improvement and innovation within the MM&D teams encouraging the adoption of new tools methodologies and data-driven approaches to enhance client value.
• Cultivate and maintain deep trusted relationships with senior client stakeholders (C-suite VPs) acting as a primary strategic partner and key escalation point for all media delivery matters.
• Lead strategic workshops and quarterly business reviews (QBRs) with clients presenting performance insights market trends and future-forward media strategies.
• Champion the integration of WPPs broader capabilities (e.g. data content technology) into media solutions to deliver holistic value to clients.

1. Team Leadership & Evolution:

• Foster a high-performing collaborative and accountable culture where all MM&D practitioners are laser-focused on delivering exceptional business outcomes for clients.
• Lead mentor and develop a diverse team of media professionals across various global markets ensuring they have the skills resources and support to excel in their roles and grow their careers.
• Drive operational excellence within the MM&D function optimizing workflows processes and resource allocation to maximize efficiency effectiveness and consistency across global client teams.
• Champion diversity equity and inclusion within the team fostering an environment where all team members feel valued and empowered.

1. Organic Growth & Business Development:

• Proactively identify and cultivate organic growth opportunities within existing client portfolios by understanding client needs anticipating challenges and showcasing the full breadth of WPP Medias capabilities.
• Collaborate closely with WPP Medias client leadership strategy and product teams to develop tailored solutions and compelling proposals that address client challenges and drive incremental revenue.
• Monitor client satisfaction and identify areas for service expansion or improvement proactively addressing potential issues and turning them into growth opportunities.

Skills and Experience

• Deep understanding of the global media landscape including emerging trends technologies and competitive dynamics.
• Proven track record of driving operational excellence and large-scale organizational transformations at a global scale with successful implementation of new operating models processes and technologies.
• Exceptional leadership communication and interpersonal skills with the ability to influence and motivate teams at all levels and build strong relationships with senior stakeholders (internal and external).
• Strong analytical problem-solving and decision-making abilities with a solutions-oriented mindset.
• Demonstrated expertise in leading strategy development and execution in complex cross-functional multi-market environments.
• Experience in data technology and tooling within a media or marcomms agency context.
• A partnership-led approach comfortable working with agency and client stakeholders as well as third parties.
• Reputation as a change agent able to identify new routes to growth and drive innovation.
• Responsible accountable leader with significant international media leadership experience.
• Deep understanding of Agile and Lean principles and methodologies with practical experience applying these frameworks to drive operational improvements.
• Ability to coach and mentor teams on Agile and Lean practices fostering a culture of continuous improvement.
• Empathetic leader comfortable with detailed written communications.
• Experience managing technical product specialists and related SMEs.
• Experience managing large multi-market and networked teams preferably with agile working experience.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

Please read our Privacy Notice ( for more information on how we process the information you provide.

#LI-Promoted

Please read our Privacy Noticefor more information on how we process the information you provide.

Required Experience:

Director

Employment Type : Full Time
Experience: years
Vacancy: 1