Performance Marketing Specialist, Attraction, Influence, and Marketing (AIM)

Were reinventing how to attract and hire quality talent at scale come join us. The Attraction Influence and Marketing (AIM) organization is seeking a high-judgment well-organized self-motivated marketing specialist to support delivery of paid marketing campaigns across the EMEA region. The role supports cross-channel planning activation and reporting through in-house media buying in the Performance Marketing team. This hybrid role will operate across channel-level campaign management multi-channel planning and performance reporting.

A successful candidate will have experience working in marketing teams or media agencies and a proven record of delivery through data-driven decision making. You should understand the role of different channels in the media stack and the complexity of cross-channel relationships. You should be inquisitive about the opportunities that AI enables in the performance marketing space and be driven to investigate learn and build tools that improve the quality and efficiency of the teams output. You should be eager to learn be highly inquisitive and thrive in a fast-paced environment.

Key job responsibilities
Support the Performance Marketing team in day-to-day campaign operations as the team scales its remit and scope across EMEA.
Execute and manage campaigns in-platform across social DSP and job board channels ensuring delivery against agreed timelines and KPIs training provided.
Own vendor relationships coordinating with external partners to ensure alignment on deliverables timelines and performance standards.
Produce weekly performance reports and conduct deep-dive analyses to surface actionable insights that inform campaign optimisation.
Explore build and train AI agents to automate repetitive tasks and improve the efficiency of team workflows.
Contribute to the development and documentation of scalable processes that support end-to-end marketing execution and continuous improvement in decision making.

A day in the life
Youll start your day analyzing campaign performance across programmatic paid social and search channelsmaking recommendations for optimizing bids budgets and audience targeting to drive qualified applicants at scale. From there youll support and partner cross-functionally to build and launch full-funnel media activations running A/B tests and translating real-time data into actionable insights. Youll own end-to-end campaign executionfrom media planning and creative trafficking to performance reportingensuring every dollar delivers measurable ROI against hiring goals.

About the team
Workforce Staffing (WFS) hire thousands of Amazonians every year. Amazons Attraction Influence and Marketing (AIM) organization is a dynamic team of marketing professionals dedicated to attracting and engaging talent across Amazons diverse business segments. The Performance Marketing team supports employee hiring through the ownership of all paid marketing. The team looks to capture talent through data-led strategies and authentic messaging. Were passionate about building scalable solutions that ensure candidates can find the right role for them.

- Experience using data and metrics to measure impact and determine improvements
- Experience with multiple ad servers
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience communicating results to operations and business leaders
- 2 years of professional non-internship marketing experience

- Experience driving results through digital marketing and multi-channel campaigns
- Experience building executing and scaling cross-functional programs or advertising campaigns from concept to completion
- Experience working with or evaluating AI systems
- Experience in Redshift or experience in Database like NoSQL

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Required Experience:

IC

Employment Type : Full-Time
Department / Functional Area: Marketing
Experience: years
Vacancy: 1