Senior Brand Heat Executive

The Senior Brand Heat Executive supports the delivery of culturally-led brand activity that keeps ASOS visible relevant and talked about. This role helps turn cultural opportunities talent ideas social-first activations and reactive moments into organised high-quality execution.

Working closely with the Brand Heat Lead this role brings pace structure and attention to detail across Brand Heat workstreams. It helps ensure ideas move from signal to brief to activation quickly while staying true to the ASOS brand.

Why this role matters

Brand Heat relies on speed judgement and excellent execution. This role helps the team act on the right opportunities quickly coordinate the moving parts and keep projects progressing across teams and partners.

The Senior Brand Heat Executive is a key connector across brand social talent PR creative and commercial teams helping make sure Brand Heat work feels joined up culturally relevant and ready for the platforms where audiences discover fashion.

What you will be responsible for:

Project coordination

Support the planning and delivery of Brand Heat activity across cultural moments talent-led ideas collaborations reactive opportunities and social-first activations.

Keep timelines actions owners and dependencies clear so projects can move at pace.

Cultural monitoring

Track relevant fashion lifestyle entertainment creator and internet culture signals.

Share concise updates on opportunities competitor activity and emerging conversations the brand should consider.

Brief and activation support

Help prepare briefs decks status updates project plans and launch materials.

Support the translation of ideas into clear actions for Creative Social Talent PR Commercial and agency partners.

Reactive delivery

Support reactive and real-time activity by coordinating approvals assets copy product information stakeholders and launch requirements.

Help the team move quickly without losing quality or brand judgement.

Talent and creator support

Work with Talent and Social teams to support creator-led and talent-led activations.

Coordinate briefing inputs logistics content needs product information and performance follow-up.

Cross-functional working

Act as a day-to-day connector across internal teams and external partners.

Keep communication clear follow up on actions and make sure stakeholders have the information needed to deliver.

Reporting and learning

Gather performance results social insights earned coverage engagement signals and key learnings from Brand Heat activity.

Turn these into simple summaries and recommendations for the Brand Heat Lead and wider team.

Team operations

Maintain trackers calendars action logs inspiration banks and project folders.

Ensure the Brand Heat team has a clear view of live work future opportunities and key decisions.

Qualifications :

Who we are looking for

• Experience in brand marketing social talent influencer PR partnerships content or project coordination ideally within fashion lifestyle beauty entertainment or digital-first brands.
• Strong interest in fashion social platforms creators internet culture and cultural moments.
• Highly organised with strong attention to detail and the ability to manage multiple moving parts.
• Confident creating clear documents decks trackers briefs and status updates.
• Proactive collaborative and comfortable working in a fast-moving environment.
• Good creative judgement and an instinct for what feels culturally relevant platform-native and brand appropriate.
• Strong communication skills with the confidence to follow up with stakeholders and keep projects moving.
• Comfortable using performance data social reporting and cultural insight to support recommendations.
• Able to balance creativity with operational discipline especially when timelines are tight.

What success looks like

• Brand Heat projects are well organised with clear actions timings owners and follow-up.
• The team has a strong view of relevant cultural signals competitor activity and potential opportunities.
• Reactive activity moves quickly with the right information assets and approvals in place.
• Talent Social PR Creative and Commercial stakeholders feel informed and aligned.
• Performance and learnings are captured clearly and fed back into future activity.
• Brand Heat work feels culturally relevant distinctive and connected to the ASOS brand platform.

Additional Information :

BeneFITS

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave an extra celebration day for a special moment
• Private medical care scheme
• Fixed Annual Payment in addition to your salary each year its just an extra thank you from us
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role

Remote Work :

No

Employment Type :

Full-time

Department / Functional Area: Marketing
Experience: years
Vacancy: 1