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Sapiens
Product Marketing Manager (Property &Casualty)Sapiens • London, England, UK
Product Marketing Manager (Property &Casualty)

Product Marketing Manager (Property &Casualty)

Sapiens • London, England, UK
30+ days ago
Job type
  • Full-time
Job description

Sapiens is looking for a Property & Casualty expert to own and elevate our product marketing.

Youll lead the development of compelling messaging sharpen our market positioning and drive high-impact go-to-market strategies for our P&C solutions - directly influencing how we win in the market.

This role offers real scope: step up stretch your impact and help shape the future of our product story. Were open to both experienced Marketing Managers ready for their next challenge and proven leaders at Director level - flexibility for the right person.

You will conceive and develop market analysis practices understand the market dynamics help in developing and conceiving the product roadmap and future vision and help execute innovative marketing programs that drive demand develop the companys position as a leader in its category create and execute on an integrated plan with sales to deliver significant business growth including enabling the sales team to achieve targets. You will have strong influencing skills.

Main Responsibilities:

  • Market Analysis:Conduct market research to understand customer needs competitive landscape and industry trends. Use this data to inform product development and marketing strategies.
  • Product Positioning:Define and refine the unique value proposition of Sapiens suite of Property & Casualty product offerings positioning them effectively in the market to address customer pain points and differentiate from competitors.
  • Content Creation:Create compelling marketing collateral including product messaging sales presentations website content case studies competitive battle cards customer workshops and other materials that communicate the products benefits to customers.
  • Go-to-Market Strategy:Assist in developing and executing go-to-market plans for new product launches including target audience segmentation and marketing campaigns.
  • Campaign Management:Work with the marketing department to plan and execute marketing campaigns both online and offline to generate leads drive product awareness and support sales efforts.
  • Performance Metrics:Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and make data-driven decisions for ongoing improvements.
  • Cross-Functional Collaboration:Collaborate closely with product management insurance practice sales and other teams to ensure alignment on product strategies and effective communication across the organization.

Requirements:

  • Strong Property & Casualty/General Insurance domain experience - at least 5 years of relevant experience
  • Experience in product marketing / business consultancy / product & market development in the Property & Casualty/General Insurance SaaS space.
  • A strong hands-on approach to using AI in your day-to-day work is essential - youll leverage it to drive smarter insights faster execution and more impactful marketing outcomes.
  • Experience in market analysis product-market fit roadmap development and marketing activities.
  • Excellent communication and influencing skills.
  • Adept at developing effective working relationships with peers managers and senior management within and across organizational lines and working effectively and cooperatively with customers and vendors.
  • Self-driven to excel in a fast-paced environment and with strong ability to anticipate challenges and work assertively to solve problems with a cross-functional team.
  • Adjusts well to changes situations and periods of ambiguity (e.g. different management styles new methods systems and procedures) and changing priorities within the business and the marketplace.
  • Ability to multi-task with excellent time management skills.
  • Proficient in Microsoft Office Suite with expert skills in PowerPoint and Excel.
  • Design Thinking and/or Pragmatic Marketing experience desired.
  • Ability to travel occasionally as needed.

Educational Requirements:

  • Bachelors degree in business marketing or similar field or equivalent qualifications

is your contact for this position for any questions but we kindly ask that you apply via our website or LinkedIn.


Required Experience:

Manager


Employment Type : Gig
Experience: years
Vacancy: 1
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Product Marketing Manager (Property &Casualty) • London, England, UK

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