Job Title: | Content Marketing and Communications Specialist Enrollment Management |
| Physical Location: | Kent Campus kent OH |
Salary: | $52232 - $53790 |
Basic Function: | Create compelling multi-channel marketing and communication content that engages and builds relationships with a variety of target audiences to support the universitys enrollment goals. Reports to Director Marketing and Communications Enrollment Management. |
Additional Basic Function if applicable: | Not applicable. |
Examples of Duties: | Duties/essential functions may include but not be limited to the following: Research write and edit engaging content for communications channels including but not limited to email SMS web social media print and video. Work closely with the Director Marketing and Communications Enrollment Management to develop a robust editorial calendar for crossplatform content and share important stories and information with prospective students current students and their parents that encourages enrollment at Kent State University. Strategize and adapt content for segmented audiences. Use the Customer Relationship Management (CRM) i.e. Slate to target segmented audiences and hyper-personalize content through ad-hoc and automated CRM campaigns (i.e. email SMS etc.). Work closely with key stakeholders within the universitys colleges divisions and departments to develop communications that strategically target students and parents with specific interests. Coordinate with internal marketing and communications team to strategize and share content for the right channels including email web social media and print publications. Build reports and analyze data to determine effectiveness. Share findings with key stakeholders. Update and enhance digital content including email campaigns stories photos videos and other digital assets. Edit and proofread marketing communications. Manage and organize a library of all communication assets for the Division of Enrollment Management. Monitor peer and competitor marketing for communication trends design concepts and creative approaches. Collaborate with key stakeholders within University Communications and Marketing (UCM) to share content. Interview and/or engage with students alumni and parents to write related content for use across multiple platforms. Perform related duties as assigned |
Additional Examples of Duties if applicable: | Not applicable. |
Minimum Qualifications: | Bachelors degree in marketing communications journalism public relations English or a related field. At least two years full-time professional work experience in marketing communications admissions/enrollment management or writing. License/Certification: Not applicable. Knowledge Of: Grammar punctuation and spelling including AP Style * Email marketing platforms i.e. Slate Customer Relationship Management (CRM) systems i.e. Slate Web content systems i.e. Drupal Skill In: Creating compelling short-form content for a diverse range of audiences through digital print and/or multi-media platforms * Project management * Using CRM data to target personalize and analyze communications Written verbal and interpersonal communication Ability To: Manage multiple projects on tight deadlines and changing prioritiesWork effectively in a collaborative environmentTravel frequently on-campus and occasionally off-campus |
Preferred Qualifications if applicable: | Experience in admissions/enrollment management and/or experience with a CRM (i.e. Slate). |
Assessments: | Asterisk (*) indicates knowledge skills abilities which require assessments |
Working Conditions / Physical Requirements: | None. |
Working Schedule: | Monday - Friday 8 AM - 5 PM or otherwise discussed with your supervisor. |
Additional Information: | Kent State University is committed to creating a community that is culturally and intellectually diverse and to attracting and retaining a diverse staff. We strive to create and maintain working and learning environments that respect differences and are inclusive welcoming respectful and kind. Must pass a security check.
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Required Experience:
IC
Content Marketing and Communications Specialist, Enrollment Management (2 positions) • Kent, England, UK
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