Product Marketing Manager, International (Viator)

Product Marketing Manager International I Viator

About Tripadvisor

The Tripadvisor Group connects people to experiences worth sharing and aims to be the worlds most trusted source for travel and experiences. We leverage our brands technology and capabilities to connect our global audience with partners through rich content travel guidance and two-sided marketplaces for experiences accommodations restaurants and other travel categories. The subsidiaries of Tripadvisor Inc. (Nasdaq: TRIP) include a portfolio of travel brands and businesses including Tripadvisor Viator and TheFork.

TAG Experiences is redefining how travelers discover and book experiences globally. As the strategic architect for our 2026 international growth the Product Marketing Manager (PMM) will be responsible for expanding our Total Addressable Market (TAM) by directing marketing resources aligning sales efforts and providing the R&D roadmap with the market intelligence necessary to win against entrenched local competitors.

Currently our 80% revenue concentration in the U.S. poses a significant risk and acts as a ceiling to our growth. To achieve our goal of 10% global TAM share we must look beyond the U.S. market. The PMM will drive this expansion by analyzing competitor gains translating market-specific friction into R&D requirements and organizing granular country-specific marketing structures.

Job Location: Hyrpid

This role is a hybrid position in London UK. Travel to company offices is expected 1-2 days per week.

Key Responsibilities

Strategic Market Intelligence & Prioritization

• Define the Win Strategy:Analyze why competitors like GetYourGuide are gaining share and direct resources to close those gaps.

• Prioritize R&D Efforts:Translate market-specific frictionsuch as the 15-25% lower conversion on multi-lingual sitesinto prioritized requirements for localized features like native language filters and regional payment methods.

• Data-Driven Roadmap:Use data to rank problems and opportunities by impacted audience size and confidence ensuring engineering pods work on high-leverage international features.

Go-to-Market (GTM) & Marketing Orchestration

• Resource Direction:Organize the efforts of SEM SEO and Content teams to move from coarse non-English accounts toward granular country-specific structures that increase clickshare.

• Localized Content:Direct the creation of stand-alone SEM landers and content incorporating regional idioms and cultural references to improve SEO and trust.

• Funnel Optimization:Oversee all funnel metricsfrom increased traffic to supplier signup pages to getting more products liveensuring teams prioritize the most effective opportunities.

Sales Enablement & Supply Growth

• Supply Gap Identification:Assist Sales and Destination Management teams in identifying high-demand supply gaps such as FIGS-language tours in Rome.

• Asset Development:Develop geo-specific landing pages and assets for the Sales engine to address local supplier objections and highlight growth opportunities.

Cross-Functional Orchestration

• Operational Leadership:Serve as the glue between R&D Marketing and the Supply Org to ensure international initiatives are built into quarterly roadmaps.

• Integrated Strategy:Ensure all channels work together to amplify adoption and support critical international supply priorities.

Success Metrics (KPIs)

• Top-of-Funnel Conversion:Measurable increase in international site traffic and account creation.

• Bottom-of-Funnel Conversion:Increase in product creation initiation and the number of products that go live.

• Market Share:Progress toward the 10% global TAM share target.

Qualifications

• Experience:10 years in marketing (per AD standards) with a focus on product marketing and international GTM strategy.

• Management experience preferred

• Strategic Thinking:Proven ability to translate business objectives into effective multi-channel campaign strategies.

• Cross-Functional Leadership:Demonstrated ability to lead through influence and collaborate with Product Sales Data and Engineering teams.

• Analytical Rigor:Deep experience using data to prioritize opportunities and manage performance dashboards.

• Communication:Excellent stakeholder management and communication skills to drive alignment across a global organization.

What We Offer

• Competitive compensation packages (routinely benchmarked against the latest industry data) including base salary and annual bonuses
• Work your way with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team with the option to join on-site as often as youd like or as required by your team.
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
• Donation matching. Give back Give more! We match qualifying charitable donations annually.
• Tuition assistance. Want to level up your career We love to hear it! Receive annual support for qualified programs.
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel wellness or whatever suits you.
• Travel perks. We believe that travel is employee development so we provide discounts and more.
• Employee assistance program. Were here for you with resources and programs to help you through lifes challenges.
• Health benefits. We offer great coverage and competitive premiums.
• Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.

Our Cultural Pillars:

Traveler first

We exist to create value for our customer the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us.

Execution is our edge

We act fast experiment learn from failure iterate and improve the solutions of tomorrow across every aspect of our business. Our execution is agile data-driven prioritised and built to scale. We assume no problem is someone elses problem and finish what can be done today knowing tomorrow will bring fresh challenges.

We succeed together

The best outcomes are driven by empathic humble and diverse subject matter experts working toward shared goals. We collaborate relentlessly challenge assumptions give actionable feedback and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth individually and as a team. We celebrate the quality of our effort our learnings and our collective achievements.

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process please make sure to reach out to your individual recruiter or our team at

If you have any additional questions about careers at Tripadvisor you can email us at We have all the answers!

Required Experience:

Manager

Employment Type : Full Time
Experience: years
Vacancy: 1