Job descriptionLocation London, Hybrid (minimum 2 days a week in the office). Salary & Benefits £45,000 + discretionary bonus. See more on our benefits here. The Digital Product Manager Mission Drive Astrid & Miyus digital evolution by owning the website and app development roadmap, leading our CRO and A/B testing strategy, and constantly innovating to build a seamless, world‑class digital customer journey. Development & Roadmap Ownership * Own the website and app development roadmap and ticket backlog, constantly reviewing and prioritising items to ensure work aligns with team strategy and company goals. * Write clear, detailed user stories, acceptance criteria, and requirements for the development team. * Act as the main point of contact between business stakeholders and the development team on e‑commerce optimisation, integrations, and account management. * Collaborate closely with designers, developers, and QA teams to ensure timely, high‑quality delivery of features. * Partner with the UI/UX team to create mockups for new features, staying ahead of new market trends and best practices for digital product development. UX, Analytics & CRO * Oversee our A/B testing backlog and programme, working closely with our external CRO and web development agencies. * Identify and prioritise A/B tests and hypotheses, utilising analytics, user research, and feedback to drive insight and measurable improvements across all websites. KPIs & Business Benefits * Make data-driven decisions to optimise the digital product, enhance features, and improve the conversion funnel. * Identify, create, and track key digital product KPIs, setting and monitoring performance vs. targets and managing monthly for CRO and web metrics. Team Leadership * Manage, support, and develop our Digital Optimisation Associate – leading by example while staying true to our core values. * Champion continuous learning by upskilling the wider digital and ecommerce teams on CRO best practices, A/B testing methodologies, and data-driven insights, ensuring we all Grow Together. * Foster a culture of excellence, accountability, and customer‑centricity. Qualifications * Shopify experience is essential for this role. * Our values must resonate with you personally. * Strong understanding of Agile principles with hands‑on experience working in Scrum or Kanban frameworks and agile digital delivery. * The ability to understand complex technical concepts and work seamlessly alongside development teams. * You thrive in a fast‑paced, high‑growth environment. * You are proactive, self‑starting, and take ownership without heavy direction and are comfortable with change. * You have a strong sense of accountability and pride in your work. J-18808-Ljbffr