Engagement and Activation Senior Director – London

Engagement and Activation Senior Director – London, United Kingdom Locations: Lisbon | London Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. What You’ll Do The world’s most influential executives are harder to reach - and harder to impress - than ever before. Audiences are saturated with content, and the firms that win attention and build lasting relationships are those that show up with consistency, relevance, and genuine value at every touchpoint. BCG has earned its position as one of the world’s most respected and recognizable brands in part through the quality of the ideas we contribute. But competitive advantage increasingly depends on how that thinking is activated in the market - and how seamlessly every interaction reinforces BCG’s value to the people who matter most. As Digital Marketing & Customer Engagement Senior Director, you will own the strategy, execution, and technology that determines how BCG reaches, engages, and converts its most important audiences across the full marketing funnel. This is a senior platform leadership role spanning a number of channels and platforms - with direct accountability for the teams, tools, and commercial outcomes. You will set the vision for how BCG’s ecosystem of online touchpoints works as an integrated whole - ensuring every interaction is purposeful, personalized, and measurably effective. Responsibilities * Own BCG’s integrated digital engagement strategy across the full portfolio of target audiences * Serve as one of the internal authorities on end-to-end content activation and audience-oriented channel strategy - from first impression through to commercial result * Define and govern the continuous improvement of touchpoints across key channels, optimizing reach and conversion at every funnel stage * Own continuous evolution of channels to ensure best value and impact reached; drive lifecycle thinking for increasing engagement * Drive the design of dynamic and engaging web experiences for peak activation moments (campaigns, flagship publications, events), working closely with web and product teams to maximize awareness and engagement at key funnel stages * Establish experience design standards and journey governance frameworks that give editorial, campaign, and regional teams a clear playbook for building high-quality digital experiences * Steer Product Owners and engineering teams in the development and optimization of activation-layer technologies, balancing speed of execution with technical quality and scalability * Proactively identify opportunities to leverage AI and automation to increase the efficiency and personalization of BCG’s engagement programs at scale * Maintain a clear view of the martech landscape, evaluating emerging tools and recommending investments that will strengthen BCG’s capabilities YOU’RE GOOD AT * Thinking in full-funnel terms - connecting awareness, engagement, and conversion into a coherent strategy rather than a collection of channel tactics * Designing audience-first activation strategies that deliver measurable commercial outcomes, not just engagement metrics * Building and running high-performing channel programs - with genuine hands‑on craft in at least two specific disciplines * Translating data and analytics into actionable insight - using performance signals to continuously improve audience targeting, journey design, and channel mix * Leading the selection, integration, and optimization of marketing technology platforms - and holding vendors accountable for results * Aligning stakeholders around a shared engagement vision and holding the line on quality and strategic focus under competing priorities * Engaging senior marketing stakeholders and translating their needs - however ambiguous - into clear, actionable requirements for functional and engineering teams * Coordinating multiple teams toward shared goals while navigating complex organizational structures and dependencies * Balancing assertiveness and empathy to influence across a variety of backgrounds and seniority levels * Fostering a high-performing, psychologically safe team culture rooted in continuous learning, accountability, and development What You’ll Bring * 15+ years of experience in digital marketing, across multiple activation channels with 5+ years in a senior leadership role * Proven track record driving measurable engagement and conversion outcomes through integrated, multi-channel activation * Strong analytical proficiency and experience overseeing full-funnel measurement - including attribution modeling, funnel KPI definition, and executive-level reporting; familiarity with tools such as Marketo, Google Ads, LinkedIn Campaign Manager, Demandbase, HubSpot, or Salesforce Marketing Cloud * Strong proficiency with tools such as Marketo, Google Ads, HubSpot, cVent (or equivalent platforms) * Deep channel expertise in at least two of paid media (programmatic, SEM, social paid), email/lifecycle marketing, journey design and strategy, or event marketing technology * Experience in global, matrixed organizations (experience in professional services/consulting preferred) * Experience building, managing, and developing high-performing specialist teams across functional and technical domains * Exceptional written and verbal communication skills, with the ability to influence senior stakeholders and present complex insights with clarity * Agile/scrum experience preferred Who You’ll Work With Global Chief Marketing Officer and broader Marketing & Communications Leader, Global Digital Marketing Executive Director, Global External Relations & Events Executive Director and team, Global Campaigns Senior Directors and team, Marketing Technical Area Lead, Global Marketing Data & Analytics Lead and team, other Leads and teams within Digital Marketing and IT. Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E-Verify Employer. Click here for more information on E-Verify. #J-18808-Ljbffr