Social Media & Partnerships Manager

This job is brought to you by Jobs/Redefined, the UKs leading over-50s age inclusive jobs board. Freddies Flowers was founded by Freddie Garland in October 2014 with one ambition: to change peoples relationship with flowers. We believe flowers arent only for grand occasions, but they make every day special, inspiring creativity and sparking joy. Our starting point was our direct-to-consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like-minded purpose-led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service - bringing the best of Freddies Flowers to everyone who needs it (even last minute!). From the seed of an idea we continue to flourish; were now a B Corp organisation. And our founding mission remains unchanged - to change the world of flowers, and to change the world with flowers. About the Role Were looking for a creative and culturally plugged-in Social Media & Partnerships Manager to help grow Freddies Flowers social into the no.1 community for flower enthusiasts. Reporting into the Brand Director and working closely with our in-house creative team, youll lead our organic social presence, shaping channel strategy, creating social-first content, and building an engaged community that genuinely loves flowers, creativity and as a result, the Freddies Flowers brand. Plus, youll play a key role in deciding which other likeminded brands and people we partner with to help spread the message further - whether its through events, content, or full-bloom collaborations. This is a role for someone who understands that social is no longer just a communications platform - its storytelling, inspiration, connection and growth. Someone full of ideas, excited by culture and trends, and always willing to get stuck in and try something. What Youll Do * Lead and evolve our social channel strategy working alongside the Brand Director. With a primary focus on Instagram and TikTok, alongside a presence on Pinterest, Facebook, YouTube, LinkedIn and Substack * Own and manage delivery of the UK & DE social calendar, aligning content and campaigns with wider marketing, brand and community initiatives * Develop content pillars, recurring franchises and creative concepts that Freddies Flowers can become known for * Create engaging social-first content - either hands-on yourself or in collaboration with our in-house design and creative team * Partner closely with the Founders social channels to create aligned and culturally relevant content * Align with our performance marketing team to ensure consistency across all digital touchpoints and identify opportunities to cross-pollinate content and messaging * Manage daily community engagement alongside our Customer Service team, responding to comments and conversations across channels * Track, analyse and communicate channel performance and insights to the wider business, feeding learnings into an ongoing test-and-learn strategy * Stay connected to platform trends, cultural moments and emerging formats to keep our content fresh and distinctive. Educating those around you on the on the evolving social landscape * Help build a thriving online and offline community of engaged flower enthusiasts. Creating positive experiences and hosting in person events people want to share, working alongside our sales, customer and CRM teams * Work with the Brand Director to create a program of partnerships, events and collaborations with like‑minded brands and creators that engage the community and support customer acquisition * As a central part of a small‑but‑mighty brand marketing team, be willing to support across a wider scope of projects during peak campaign moments Requirements * 3-5+ years experience in social media for a lifestyle, culture or consumer brand * Deep understanding of Instagram and TikTok, including trends, formats and storytelling * A strong project manager, able to turn ideas into reality * Strong creative instincts with the ability to create engaging content at speed * Experience filming, editing and producing short-form video content * Confident using tools such as CapCut, Canva and Adobe Creative Suite * A strong understanding of social analytics and performance reporting * Excellent copywriting and editorial instincts * Previous event production experience preferred but not essential * A genuine passion for community‑building, creativity and culture - and most importantly, a love of flowers! Benefits * Option to buy extra holiday days * Discounted flowers for friends/family * WFH (where applicable) * Learning and Development Support * Cycle to work scheme * Employee Assistance Programme o Discounted gym membership o Cash plan with Medicash o Health and wellbeing sessions with The Mind Clinic o Team socials and events Inclusion Freddies Flowers recognises our success is dependent on the success of our people. Freddies Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age. J-18808-Ljbffr