Virgin Active are committed to changing people’s lives for the better through wellness. Our team are dedicated to delivering a unique leisure and relaxation experience throughout all our clubs. All our team members pride themselves on incorporating Virgin Active values and ensuring the highest Brand Standards into their work, so our members can experience the finest facilities and service.
We take value in recruiting the very best team members who work behind the scenes to support our clubs in delivering a world class member experience. We are looking for a UK Family Activities Manager to join our Product Team.
The UK Family Activities Manager is responsible for leading the strategy, performance and development of Virgin Active’s family proposition, including Club V, swimming, junior activities, racquets and family events.
Working closely with club and support office teams, you will drive participation, retention and commercial performance while ensuring exceptional member experiences, strong operational standards and full compliance across all family programmes.
The Role
• Lead the development and delivery of Virgin Active's family activities strategy across the UK.
• Drive participation, retention and revenue across swimming, junior activities, Club V, racquets and family events.
• Use data and insight to identify opportunities, optimise performance and support strategic decision-making.
• Evolve the family proposition, ensuring it remains innovative, engaging and aligned to member needs.
• Lead, coach and develop Family Activities Managers and specialist teams across the UK.
• Support recruitment, onboarding and talent development to build high-performing teams.
• Ensure the highest standards of safeguarding, compliance and operational excellence across all family programmes.
• Collaborate with Regional Directors, General Managers and support office teams to deliver business objectives and member outcomes.
• Champion the family proposition across the business, building awareness, engagement and best practice.
• Travel across the UK to support clubs, projects and key initiatives.
Experience
• Minimum Level 3 qualification in Childcare, Education or a related discipline.
• Proven experience leading family, childcare, leisure or activity-based programmes.
• Strong commercial awareness with experience driving participation, retention and revenue growth.
• Experience leading, coaching and developing high performing teams.
• Strong understanding of safeguarding, compliance and operational standards.
• Data-driven with the ability to turn insight into action.
• Excellent stakeholder management, communication and influencing skills.
• Passion for creating exceptional experiences for children and families.
Great to Have
• Knowledge of Ofsted requirements and relevant governing bodies.
• Experience within swimming, racquets or multi activity leisure environments.
• Experience with leisure management systems and performance reporting tools.
• Experience leading programme development and product innovation.
UK Family Activities Manager • London
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