Senior Promotions Manager

Description

We have an exciting opportunity to join the Commercial Retail team at Mountain Warehouse as a Senior Promotions Manager. In this role, you will lead the planning, development, and execution of promotional activity to drive sales, increase brand awareness, and enhance customer engagement across three brands and nine international markets.

Key Responsibilities

Promotions Calendar

• Own and manage the promotional calendar critical path, ensuring timelines align with seasonal planning and buying cycles
• Shape the commercial retail strategy by building a promotional and campaign calendar rooted in business objectives, regional trading patterns, and previous performance insights, with a focus on like-for-like sales growth
• Work closely with the Promotions Coordinator to ensure campaigns are planned and delivered on time
• Collaborate regularly with regional retail and e-commerce teams to review promotional plans, adapting to trading conditions, weather, and stock availability
• Continuously review and refine current and future calendars to ensure alignment with evolving business needs
• Monitor competitor activity and market trends to inform and strengthen promotional strategies

Promotions Implementation

• Partner with Merchandising and Trading teams to ensure stock availability supports promotional activity
• Contribute to POS and VM planning, providing clear and actionable briefs for in-store execution
• Regularly review implementation plans to reflect strategic changes and incorporate learnings
• Oversee and sign off on all promotional communications to head office and retail teams

Promotions Reporting

• Analyse promotional performance data and make recommendations to optimise current and future campaigns
• Capture key learnings from data and retail feedback, feeding insights into future planning cycles

Local Retail Marketing

• Identify opportunities for regional promotional activity
• Build strong relationships with retail centres and ensure marketing assets are available to support activity
• Review and evaluate performance of local campaigns, providing recommendations for future initiatives

Marketing Campaigns

• Develop campaign and product marketing calendars aligned with the promotional plan, business priorities, and regional requirements
• Manage campaign critical paths, ensuring clear timelines and accurate information delivery across teams
• Brief creative and marketing requirements to POS, Graphics, and VM teams
• Collaborate cross-functionally across Retail, Web, Commercial, and B&M teams to deliver impactful campaigns
• Evaluate campaign effectiveness and embed learnings into future planning

Team Leadership

• Lead and develop the Promotions team, supporting communication, capability building, and performance
• Foster strong cross-functional collaboration with POS, Graphics, VM, Merchandising, Buying, Retail, Web, and IT teams
• Identify opportunities to improve processes and drive operational efficiencies
• Support system enhancements and adoption of new ways of working
• Coach and guide wider teams on best practice and new processes
• Conduct regular store visits and competitor benchmarking (comp shops)

We would like to meet someone who is

• Strong commercial awareness with a data-driven and analytical mindset
• Excellent project management and organisational skills, with the ability to manage multiple priorities
• Confident decision-making based on insight and performance data
• Strong communication and stakeholder management skills
• Commercial thinking with a passion for delivering engaging campaigns
• Ability to thrive in a fast-paced, results-driven environment
• High attention to detail
• Proficient in Microsoft Office tools, including Excel, Teams, and Outlook
• Proven experience in promotions, marketing, or campaign management
• Previous retail experience is desirable but not essential

Benefits

• Competitive salary and benefits package
• Hybrid working, 3 days in London based office & 2 working from home
• Holiday allowance
• 50% staff discount & 25% for family and friends
• Pension scheme

At Mountain Group, we’re passionate about helping our customers enjoy the great outdoors. With a focus on sustainability, we design quality products that are made for adventure and built to last, whether it’s for hiking, running, skiing, or just exploring closer to home. As a team, we’re united by our passion for the outdoors, our commitment to exceptional customer service, and our belief in working together to achieve great things.

We value individuality and teamwork, believe diversity drives innovation and success, and are committed to building an inclusive and supportive workplace where everyone feels valued and empowered. Whether you’re creating an exceptional in-store experience, driving innovation behind the scenes, or shaping the future of our brand, every role plays a part in bringing Mountain Group to life. If you’re excited about adventure, retail, and making a difference, we’d love to hear from you!