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Iceland
Senior Loyalty ManagerIceland • Deeside, Near Chester
Senior Loyalty Manager

Senior Loyalty Manager

Iceland • Deeside, Near Chester
30+ days ago
Job type
  • Full-time
Job description
Description

As one of the Best Big Companies to Work For, we have a rich history of loving our customers and looking after our teams.

We understand that success is achieved through our people, and we are searching for a Senior Loyalty Manager to join our growing business.

Purpose of the role:

The Senior Loyalty Manager is accountable for defining and leading Iceland Foods’ online loyalty strategy, driving customer retention, frequency and lifetime value. This role owns the end-to-end online loyalty proposition, ensuring it delivers tangible commercial growth, deepens customer relationships and differentiates Iceland’s online offer in a highly competitive grocery market.

Key Responsibilities:

Online Loyalty Strategy & Proposition

  • Define and own the online loyalty vision and roadmap for Iceland
  • Lead the evolution of the loyalty proposition
  • Ensure the loyalty offer is distinctive and commercially viable
  • Translate business strategy into clear loyalty priorities

Commercial Ownership & Performance

  • Own loyalty performance including retention, frequency and CLV
  • Manage loyalty business cases and forecasting
  • Identify incremental revenue and margin opportunities
  • Optimise programme economics through test-and-learn

Ecommerce & Customer Experience

  • Embed loyalty across online customer journeys
  • Work with CRO, UX and product teams
  • Use loyalty to support wider ecommerce growth initiatives

Data, Insight & Personalisation

  • Leverage first-party data for segmentation and targeting
  • Partner with CRM and insight teams
  • Champion experimentation and data-led decisions

Cross-Functional Leadership

  • Act as the senior loyalty lead across the business
  • Influence senior stakeholders
  • Manage technology partners and suppliers

Skills & Experience

Essential

  • Extensive experience managing a loyalty proposition.
  • Strong commercial and analytical capability
  • Deep understanding of ecommerce customer journeys
  • Experience influencing senior stakeholders

Desirable

  • Grocery or FMCG ecommerce experience
  • Experience launching or transforming loyalty programmes
  • Knowledge of CRM and loyalty platforms

What Success Looks Like

  • Improved customer retention, frequency and lifetime value across online and instore.
  • Clear commercial ROI from loyalty initiatives
  • Loyalty embedded across the customer journey
  • Strong internal alignment around loyalty as a growth lever

Benefits and rewards:

🏆 Best Place to Work 2026

👥 Supportive and collaborative team

🩺 Healthcare and cash back plans

💰 15% discount in our stores and 30% discount in our group restaurants

🛍️ Partner discounts

🍴 Subsidised on site restaurant and Costa (Head Office)

🫶🏽 Mental, physical and financial wellbeing support

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Senior Loyalty Manager • Deeside, Near Chester

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