PR Manager

The purpose of this role is to lead and develop client service accounts. Job Description: Role Purpose Were looking for an enthusiastic, creative, and performance-driven PR to join our Digital PR team. You’ll be passionate and knowledgeable about what makes a good story, what great brand comms looks like and be fluent and confident delivering on accounts where the team deliver Digital PR, link earning and traditional PR tactics. Our team also delivers (and reports on) LLM visibility focused PR activity. You will have a proven track record of earning coverage and links from a broad spectrum of media and subsequently contributed to clients PR and SEO success. Our team pride ourselves on our innovative approach to PR and part of that is integration with other digital marketing functions; reactive PR, content marketing, organic social, influencer marketing, OOH - to name just a few. Your responsibilities will include overseeing campaign strategy and outreach for enterprise size clients. Ensuring best in class planning and delivery for our clients, to ensure all content is seen by the right audience at the right time and in all the right places. This will include content and campaign ideation, client communication, team workflow management, planning and delivery QA/QC, training, management, and innovation. Our Team Vision Well challenge the way our clients think, the way our colleagues think, and we will challenge the way YOU think. And we expect the same from you in return. We do this by ensuring that every PR deliverable we create is not only measurable against three things - Reach, Engagement, and Action - but is integrated in a brands wider comms and marketing strategy. By shrugging off the shackles of digital marketing product silos and letting ideas spill over into our other marketing outputs were able to create those bigger, bolder and boundary pushing campaigns. Your Attributes Were looking for someone who brings energy, curiosity, and a strategic mindset to everything they do. You will thrive in this role if: * Youre passionate about PR, with a sharp eye for creative, attention-grabbing ways to earn media coverage and high-quality backlinks for your clients. * Youre results-driven, motivated by achieving measurable outcomes- particularly securing high-performing links that support brand and SEO growth and visibility. * Youre naturally curious and inquisitive. Whether its breaking news, trending content, or cultural shifts, you see inspiration everywhere and you know how to channel it into your campaigns. * You bring critical thinking to every stage of your work. From pressure-testing ideas and maintaining quality control, to analysing campaign performance and learning from results. You strive to elevate every output. * You have a keen analytical mindset and a sharp attention to detail, especially when working with large data sets. You know how to extract the most compelling, unexpected angles and craft them into media-worthy stories. Key Accountabilities Our client base spans a large pool of industries meaning no two days will look the same for you. We work with clients of all sizes across home and interior, property, fashion and beauty, finance and insurance, travel, leisure and tourism, healthcare, consumer electronics and jewellery - to name a few. You will be mapped to two to four clients (size dependent) but will retain exposure to the wider pool of industries - to ensure youre challenged but can also put any relevant sector knowledge and experience to good use - regardless of your client mapping. The core responsibilities for this role are: * Generating creative, newsworthy ideas through our ideation and validation processes, aligned with each clients strategy. Youll also consider opportunities to extend ideas across social, influencer marketing, OOH, and more * Using insights from backlink profiles, LLM analysis and competitor research to shape informed PR strategies that secure high-quality media placements * Taking full ownership of your campaigns and project outputs, building on your existing project management skills across your assigned accounts * Acting as a client-facing consultant, confidently participating in meetings and calls to present PR concepts, project plans, and strategic updates * Leveraging tools such as Ahrefs, MuckRack, BuzzStream, and ResponseSource to drive campaign success. Familiarity with the Google Workspace (Docs, Sheets, Slides) is also beneficial * Being proficient in Microsoft Office, especially Excel and PowerPoint, as both play a key role in planning and reporting * Staying actively engaged in the wider PR, SEO and marketing landscape, sharing relevant insights, trends, and learnings with the team to foster collective growth * Understanding the role of PR in the everchanging world of search and the increasing growth of LLM-based search. Working with your clients to improve understanding through delivery of audits and strategy work * Applying a test-and-learn mindset to campaign activity, helping us continually innovate how we earn media coverage * Contributing to the new business process, offering campaign ideas and industry insight to support pitches and proposals * Supporting the creation of post-campaign reports, clearly demonstrating outcomes, media value, and search impact * Producing high-quality written content including press releases, onsite editorial, media pitches, and client comms with attention to tone, grammar, and purpose * Welcoming and applying feedback from peers and senior team members, showing a commitment to personal development and continuous improvement in your craft Personal Characteristics / Specification To thrive in this role and industry, you will bring a combination of experience, drive, and curiosity. Were looking for someone who: * 3-5 years experience in PR, either in-house or within an agency * Possesses outstanding client-facing skills and communicates with clarity, confidence, and empathy * Is naturally curious and always plugged into current affairs, social and consumer trends, and pop culture * Has a proven track record of delivering impactful results for high-profile brands across top-tier media * Brings initiative and creative problem-solving, while staying eager to learn and ask the right questions * Thrives both independently and collaboratively- whether working in small agile teams or larger, cross-functional groups. A positive team presence and clear communicator is essential * Demonstrates excellent attention to detail, with a meticulous approach to their work * Manages time effectively, juggling multiple priorities with strong organisational skills * Thinks analytically, using data to drive decisions. Experience with data extraction or analysis tools is a bonus * Brings an entrepreneurial mindset, always looking for ways to innovate, improve, and grow * Fluent written and spoken English, additional languages a bonus. A Few Of The Benefits * Youll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University * 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days) * We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years * Youll have a hybrid working schedule, with flexible start/end hours Inclusion and Diversity At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience. About Dentsu Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society. Diversity, equity, and inclusion sits at the heart of our Social Impact strategy - our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive. #LI-Hybrid Location: Manchester - Bonded Warehouse Brand: Amplifi Time Type: Full time Contract Type: Permanent J-18808-Ljbffr