Head of Marketing – Hospitals & Clinical Services

Head of Marketing Hospitals & Clinical Services

Barbican London Hybrid Working Permanent Full-Time
Competitive salary available depending on experience

37.5 hours per week

At Nuffield Health were committed to building a healthier nationcombining our expertise in fitness and wellbeing with our award-winning healthcare services. As the UKs largest healthcare charity we place our customers at the heart of everything we do continuously evolving how we engage support and inspire them to live healthier lives.

The Role

This is a pivotal leadership role responsible for shaping and delivering the integrated marketing plan for our Hospitals and Clinical services. As Head of Marketing Hospitals & Clinical Services you will lead the development of joined-up insight-led campaigns and always-on activity that drive patient growth service utilisation and commercial performance.

Acting as the single point of accountability youll bring together cross-functional expertise to align priorities manage dependencies and ensure clear performance tracking. Working in close partnership with Commercial Clinical and Operational leaders youll translate business priorities into impactful marketing while delivering a clear and compelling performance narrative at Executive level.

Key Responsibilities

• Lead Integrated Marketing Planning: Own and deliver the integrated marketing plan across Hospitals and Care services aligning all channels to commercial and patient growth priorities

• Translate Strategy into Delivery: Turn business and trading priorities into clear actionable marketing plansmanaging budgets channel mix and dependencies

• Drive Cross-Functional Execution: Lead a virtual team and agency partners to deliver joined-up campaigns and always-on activity from brief through to evaluation

• Own Commercial Performance: Be accountable for marketings contribution to key metrics including patient volumes revenue service utilisation and retention

• Lead Insight & Optimisation: Own performance reporting and narrative using data and test-and-learn approaches to continuously improve outcomes

• Influence & Improve Ways of Working: Partner with senior stakeholders across Commercial Clinical and Operations to align priorities and embed effective scalable marketing processes

About You

Youre a commercially focused marketing leader ideally within Healthcare who brings clarity pace and impacttranslating strategy into activity that delivers meaningful business and patient outcomes.

• Strong commercial acumen with the ability to translate business priorities into marketing activity that drives measurable growth

• Deep understanding of the full marketing mix with experience delivering integrated campaigns across Paid Media CRM PR Content Digital and Creative

• Highly data-literate able to interrogate performance identify key insights and draw clear actionable conclusions

• Confident communicator creating clear insight-led updates and recommendations for senior and executive audiences

• Delivery-focused with a disciplined approach to planning governance and driving outcomes over activity

• Significant senior marketing experience within a complex performance-led environment (healthcare experience beneficial) spanning acquisition and retention

• A senior but hands-on leader you thrive in a small team environmentpersonally driving delivery as well as shaping strategy

Helping you feel good.

We want you to love coming to work feeling healthy happy and valued. Thats why weve developed a benefits package with you in mind. Here you can choose from a range of fitness lifestyle health and fitness wellbeing rewards such as free gym membership health assessments retail discounts and pension options.

At Nuffield Health we take care of whats important to you.

If you like what you see why not start your application now We consider applications as we receive them and reserve the right to close adverts early (for example where we have received an unprecedented high volume of applications). So its a good idea to apply right away to ensure youre considered for this role.

Apply today It starts with you.

Required Experience:

Director

Employment Type : Full-Time
Experience: years
Vacancy: 1