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The Big Table Group
CRM Analyst / Marketing Insight AnalystThe Big Table Group • London, United Kingdom
CRM Analyst / Marketing Insight Analyst

CRM Analyst / Marketing Insight Analyst

The Big Table Group • London, United Kingdom
13 days ago
Job type
  • Full-time
Job description
Job Title: CRM Analyst / Marketing Insight Analyst

Location: London – Hybrid Working / Support Office
near Oxford Circus (2–3 days per week)

Salary: To be discussed

The Big Table Group is home to over 200 restaurants
across iconic brands including Las Iguanas, Bella Italia, Amalfi, Frankie &
Benny’s, Chiquito, Banana Tree and more.

We’re on the lookout for a CRM Analyst / Marketing Insight
Analyst!

Are you passionate about turning data into meaningful
insight that drives real commercial impact? We’re looking for someone to play a
key role to understand our guests, using data to improve loyalty, frequency,
and marketing effectiveness across our brands.This is an exciting opportunity for someone who enjoys both
analytical thinking and hands-on delivery. You’ll work closely with the CRM
Digital Marketing Manager, wider digital team, Group Marketing Director,
external advisory partners, and operational stakeholders to ensure campaigns
and strategy are grounded in evidence.If you’re curious, commercially minded, and excited by how
data and AI can transform guest engagement, we’d love to hear from you.

What You’ll Be Doing:

  • Build
    and maintain dashboards tracking guest loyalty, retention and CRM
    performance across our brands
  • Weekly
    reporting delivering clear and actionable insights to marketing leadership
  • Analyse
    campaign performance, segmentation, and guest behaviour to identify
    opportunities for growth
  • Combine
    CRM, transactional and guest feedback (NPS) data to generate richer, more
    actionable insight
  • Identify
    patterns and trends that link guest experience to commercial performance
  • Assess
    customer reachability and support channels and communication strategies
  • Collaborate
    with external partners and agencies to improve performance and insight
    generation
  • Support
    the development of milestone-based roadmaps aligned to key retention and
    growth targets
  • Challenge
    assumptions and contribute insight-led recommendations to improve
    decision-making
  • Use
    AI-enabled tools within CRM and BI platforms to enhance reporting and
    analysis
  • Ensure
    AI-driven insights are critically assessed and translated into meaningful
    commercial actions
  • Stay
    up to date with hospitality, CRM and loyalty trends to bring new ideas
    into the business
  • Engage
    with operational teams and occasionally visit venues to bring insight to
    life
What We’re Looking For:
  • 3+
    years’ experience in CRM, marketing analytics, or customer insight
  • Experience
    analysing campaigns, segmentation or retention and frequency metrics
  • Strong
    Excel and SQL skills
  • Experience
    with BI tools (Power BI, Tableau or similar)
  • Ability
    to translate data into clear, actionable insights and recommendations
  • Comfortable
    working in a fast-paced, test-and-learn environment
  • Highly
    organised with the ability to manage multiple priorities
  • Strong
    communication and stakeholder management skills
  • Able
    to work independently and take ownership from day one
  • Experience
    using AI-powered analytics or reporting tools within CRM or BI platforms
  • Curious
    and proactive in exploring how AI can improve insight and decision-making
Desirable:

  • Experience
    with CRM/CDP platforms (e.g. Bloomreach, Braze or similar)
  • Background
    in hospitality, leisure or multi-brand consumer businesses
  • Experience
    with incrementality testing or uplift modelling
  • Understanding
    of metrics such as guest lifetime value, frequency and lapse rate
  • Experience
    working with NPS or voice-of-customer data
  • Interest
    in industry trends, benchmarking and emerging best practice
Benefits:
  • Competitive
    Pay & Benefits and Bonus Scheme
  • Amazing
    Discounts – 50% off food and drink across all Big Table Group brands and
    25% for friends & family
  • Wellbeing
    Support – 24/7 virtual GP, mental health support, healthcare cash plan,
    dental plan, counselling, fitness & diet plans
  • Health
    Insurance
  • Salary
    Sacrifice – Pension
  • Spend
    and Save platform – access to hundreds of retail discounts
  • Onsite
    gym and classes
  • A
    business that values integrity, collaboration, and continuous improvement
At The Big Table Group, there’s a seat for everyone. Take
your place, share your experiences, and let’s celebrate the differences we all
bring every day.

Apply today and take your seat!
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CRM Analyst / Marketing Insight Analyst • London, United Kingdom

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