The Marketing Advisor supports the delivery of marketing activities across the organisation. This role ensures the smooth timely and accurate delivery of marketing activity managing incoming requests creating high-quality assets and supporting patient communications. The postholder will be a key operator within the marketing function enabling the wider team to deliver consistent compliant and impactful marketing for practices.
Key Responsibilities
Day to Day Marketing Operations
- Function as the first point of contact for daytoday marketing queries from practices clinicians and internal stakeholders.
- Manage the marketing ticketing system ensuring requests are prioritised actioned and closed within agreed SLAs.
- Maintain an organised workflow escalating complex issues to the Marketing Business Partner team where appropriate.
Brand & Materials Management
- Produce onbrand marketing materials including posters social assets leaflets email templates inpractice materials and digital graphics.
- Adapt existing templates or create new assets as needed.
- Ensure all marketing materials follow brand guidelines.
- Management and approval of printed materials via our 3rd party provider
- Support the creation and distribution of internal communications assets.
- Manage distribution of materials and digital toolkits to practices.
Email Marketing and Patient Communications
- Build and schedule patient email campaigns ensuring content is accurate compliant and aligned with corporate strategy.
- Support practices with patient communication needs including drafting and sending essential patient letters such as clinician departure notices changes to services or operational updates.
- Support the execution of automated patient journeys and transactional emails where needed.
- Monitor basic email performance metrics and surface insights to the wider team.
Compliance Governance & Brand Control
- Ensure all marketing outputs comply with brand guidelines clinical accuracy and necessary regulatory standards.
- Maintain correct version control across assets templates and digital content.
- Support audit checks on practice marketing content (digital and inpractice).
Data & Reporting
- Assist in gathering performance data for campaigns channels and market insights.
- Help monitor competitor activity and market trends.
Collaboration and Cross-Functional Support
- Work closely with Marketing Business Partners Brand Digital Communications and Operations teams.
- Hold regular Ask the Marketing Team dropin sessions to provide handson support answer practice queries share best practice and build confidence in marketing processes and tools.
- Support onboarding of new practices with initial marketing setup.
- Hold regular training and development sessions with the Marketing Business Partners to strengthen capability embed best practice and ensure alignment across regions.
Qualifications :
- Degree (or equivalent experience) in Marketing Communications Business or similar field preferred.
- Professional marketing training or certificates (CIM digital marketing courses) desirable but not essential.
Additional Information :
At PortmanDentex youll be part of an inclusive collaborative team environment where your development and potential are encouraged and your new ideas and innovative approaches are welcomed.
Hybrid working looks like Monday and Wednesday in Cheltenham office and Tuesday Thursday and Friday at home at home.
In addition to a competitive salary our benefits package includes:
- Bonus scheme which recognises our combined contribution
- 25 days of annual leave plus bank holidays special days off (such as your birthday) and the opportunity to purchase up to 3 additional annual leave days
- Enhanced maternity and paternity leave
- Life assurance and contributory pension scheme
- Health and Wellbeing benefits including an expensed dental check-up and hygienist appointment per year confidential helpline and counselling services and access to a 24/7 GP service
If youre ready to make a difference and showcase your skills apply for our Business Development Executive - Referrals vacancy by submitting your latest CV. Alternatively please feel free to share this opportunity with your friends or colleagues who may be interested.
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We are an equal opportunity employer and value diversity equity and inclusion in our workplace. We are committed to creating an environment of mutual respect and are dedicated to providing equal employment opportunities regardless of race religion or belief sex sexual orientation gender reassignment pregnancy or maternity marital or civil partner status disability age or nationality.
Remote Work :
No
Employment Type :
Full-time
Department / Functional Area: Marketing
Experience: years
Vacancy: 1