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Search Engine Optimization Copywriter (Freelance)Iris London • London Area, United Kingdom, United Kingdom
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Search Engine Optimization Copywriter (Freelance)

Search Engine Optimization Copywriter (Freelance)

Iris London • London Area, United Kingdom, United Kingdom
3 days ago
Job type
  • Full-time
Job description

Freelance SEO Copywriter

This is a day-rate position available immediately.



About Us

Iris is a global integrated agency driven by one simple philosophy: Participate or Perish. We create ideas that earn attention and inspire people to interact with brands in meaningful ways. Working with some of the world’s most ambitious brands, we combine strategy, creativity, technology, and media to deliver impactful campaigns.


Freelance SEO Copywriter (Skincare)


About the Role

We are seeking an experienced and creative Freelance SEO Copywriter to support our team on the global Beiersdorf account. You will be instrumental in crafting highly optimized, engaging copy for major skincare brands, including Nivea.


The ideal candidate understands how to balance technical SEO requirements with a compelling, brand-safe voice. You must be comfortable writing everything from deep-dive long-form articles to highly structured e-commerce product pages.



Key Responsibilities

  • EUNA Long-Form Content: Research, write, and optimize long-form SEO articles targeted at the Europe and North America (EUNA) markets, driving organic traffic and brand authority in the skincare space.
  • Nivea Replatforming (PLPs): Craft essential copy for Product Listing Pages (cluster pages) to support a major Nivea site replatforming. This includes writing perfectly tuned H1s, introductory category text, and foundational metadata.
  • Global PDP Optimization: Write and refresh Product Detail Page (PDP) copy to support our global Keyword Research (KWR) campaigns, ensuring product pages rank well and convert efficiently.
  • Future-Proof Metadata: Develop compelling, click-driving metadata (Title Tags and Meta Descriptions) scoped out for upcoming 2025 and 2026 campaigns and site updates.


Requirements & Qualifications


  • Proven experience as an SEO Copywriter, with a strong portfolio showcasing work in the skincare, beauty, or wider FMCG sectors.
  • Deep understanding of e-commerce copywriting, specifically for Product Listing Pages (PLPs) and Product Detail Pages (PDPs).
  • Ability to seamlessly integrate target keywords into natural, engaging, and brand-comp
  • liant copy.
  • Experience writing for international markets (specifically EUNA region) and adapting content for regional nuances.
  • Strong understanding of SEO best practices regarding content structure, headings, and metadata.
  • Highly organized, capable of managing multiple deadlines, and comfortable following detailed brand guidelines.


Equal Opportunities

Iris is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disabilityand gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

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Search Engine Optimization Copywriter (Freelance) • London Area, United Kingdom, United Kingdom

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