Senior Paid Media Analyst

Senior Paid Media Analyst Hybrid Working – 3 Days in the Office, 2 Days from Home Placr Recruitment are looking for an experienced Senior Paid Media Analyst to join a growing and innovative digital marketing agency based in Brighton. This is an excellent opportunity for a commercially minded Paid Media professional who is passionate about delivering outstanding results across a diverse portfolio of eCommerce and lead generation clients. This role offers genuine career progression, with the opportunity to move into either a people management or account management position in the future, whilst helping shape the strategic direction of the Paid Media department. Key Responsibilities Create, manage and optimise Paid Media campaigns across Google Ads and Microsoft Ads. Conduct keyword, audience and competitor research to support campaign strategy. Collaborate with Organic, Data, Creative and Technical teams to deliver integrated marketing strategies. Manage campaign budgets, pacing and bidding strategies to achieve KPIs including CPA, ROAS, lead quality and revenue growth. Continuously optimise targeting, audience segmentation, ad copy, landing pages and account structures. Monitor campaign performance daily, identifying trends, opportunities and areas for improvement. Build strong client relationships and act as a trusted point of contact. Analyse performance data using Google Analytics 4, Google Ads and Looker Studio. Work alongside Data teams to ensure accurate tracking, attribution and reporting. Conduct A/B testing across creative assets, landing pages, audiences and bidding strategies. Support conversion rate optimisation (CRO) initiatives. Produce detailed performance reports and present insights and recommendations to clients. Assist with audits for existing and prospective clients. Support forecasting, budget planning and seasonal campaign strategies. Review and optimise product feeds within Google Merchant Center. Stay up to date with industry trends, platform developments and AI-driven marketing tools. Contribute to team development, knowledge sharing and process improvements. Skills & Experience Required Strong experience managing Google Ads and Microsoft Ads campaigns. Excellent knowledge of Google Analytics 4. Experience managing Search, Shopping, Performance Max and Remarketing campaigns. Strong understanding of attribution models, conversion tracking and enhanced conversions. Experience using Google Tag Manager, Consent Mode and tracking solutions. Ability to interpret campaign data and provide actionable recommendations. Experience with budget management, bid strategies and ROI optimisation. Proficiency in Looker Studio and performance reporting. Strong analytical and problem-solving skills. Experience writing high-performing ad copy. Knowledge of A/B testing methodologies. Excellent communication and presentation skills. Strong client relationship management experience. Commercially aware with an understanding of wider business objectives. Ability to manage multiple campaigns and priorities simultaneously. Understanding of CRO principles and customer journey optimisation. Knowledge of AI-driven campaign management and automation tools. Proficiency with Microsoft Office and Google Workspace. Desirable Experience with Paid Social platforms including Meta, LinkedIn or TikTok. Experience with Programmatic Advertising. Experience managing eCommerce campaigns. Knowledge of Google Merchant Center and product feeds. Experience in forecasting, media planning and budget management. Benefits 28 days annual leave plus bank holidays Hybrid working model Central Brighton office location Enhanced maternity, paternity, adoption and sick pay Employee Assistance Programme (EAP) Scottish Widows pension scheme Personal development plan with bi-annual reviews Annual salary review Office closure between Christmas and New Year Eye test vouchers Ongoing training and development opportunities Employee referral bonus scheme Regular company social events Summer and Christmas parties Amazon voucher on your birthday Complimentary artisan coffee, fruit, cakes and treats Strong culture of internal promotion and career progression Salary: Competitive, dependent on experience Location: Brighton (Hybrid Working) To apply, please contact Placr Recruitment today.