Area Sales Manager – Surfacing & Play Sectors

Area Sales Manager Surfacing & Play Sectors

Role Overview

• Location: North of England (Field-Based)
  
• Territory: Cheshire Cumbria County Durham Derbyshire Greater Manchester Lancashire Lincolnshire Northumberland Westmorland Yorkshire
  
• Salary:Base Salary Uncapped Bonus Company Car Benefits
  
• Sector: Construction Surfacing and Outdoor Play
  

About Our Client

We are partnering exclusively with a genuine market leader in the surfacing industry. Renowned for delivering premium high-durability surfacing solutions they hold an enviable reputation across the sports local authority and play sectors. Due to sustained commercial growth they are now seeking a high-calibre Area Sales Manager to take full ownership of their Northern territory.

Key Responsibilities

As the Area Sales Manager you will lead a dual-focus strategy of account management and new business development across the North of England.

• Strategic Growth: Formulating and executing a territory business plan to manage existing accounts and convert new business opportunities.
  
• Contractor Network Management: Supporting an established network of regional Surfacing Contractors while systematically onboarding new contractors.
  
• Specification & Pitching: Promoting a market-leading surfacing range directly to Local Authorities Sports Clubs Community Projects and Play Equipment Manufacturers.
  
• Project Tracking: Identifying and pursuing upcoming commercial tenders and local projects to secure early-stage quoting opportunities.
  
• Technical Consultation: Acting as the go-to regional expert providing technical product advice to Sports Contractors Architects Town Planners and Design Consultants.
  
• CRM & Reporting: Leveraging the internal CRM system to maintain data accuracy tracking competitor trends and reporting pipeline forecasts.
  

Requirements

What We Are Looking For

We want to hear from driven autonomous sales professionals who match the following criteria:

• Sales Background: A proven track record in consultative solution or technical B2B sales.
  
• Sector Cross-Over: Prior experience within outdoor play landscaping surfacing or civil engineering is highly desirable.
  
• Alternative Backgrounds Welcomed: Experience working within tool/plant hire builders merchants electrical wholesalers trade counters or heavy construction supply environments.
  
• Communication: Exceptional interpersonal skills with the ability to comfortably deliver tailored product presentations to technical stakeholders.
  
• Mobility: A self-motivated operator who is comfortable managing their own diary and travelling extensively across the North of England.
  
• Licence: Full UK Driving Licence is essential.
  

Benefits

The Opportunity & Benefits

This role offers an exceptional platform for a technical or consultative sales professional looking to advance their career with an industry champion.

• Financial Package: 38000 to 45000 per annum base salary (negotiable based on experience).
  
• Bonus Scheme: Highly rewarding uncapped bonus scheme directly linked to sales performance.
  
• Assets & Perks: Dedicated company car 23 days annual leave Bank Holidays and enrolment into the company pension scheme.
  
• In-Depth Training: Comprehensive initial induction and ongoing technical training covering product composition sports/play usage guidelines and sector compliance.
  

Required Skills:

Required Skills & Experience B2B Sales: Proven track record in business-to-business commercial sales environments. Account Management: Experience maintaining and growing established commercial client relationships. New Business Development: Ability to source pitch and convert new revenue streams. Territory Management: Capability to plan travel routes and manage a multi-county field territory. Consultative Selling: Skill in identifying client needs and positioning high-value solutions. Field Sales: Background working autonomously in remote client-facing road roles. Construction Sales: Prior exposure to commercial construction groundworks or civil engineering sectors. Technical Product Specification: Experience pitching products directly to architects planners or local authorities. Tender Submissions: Competency tracking quoting and bidding for commercial and public sector contracts. Site Surveys: Ability to conduct physical site evaluations and compile accurate client quotes. Contract Negotiation: Experience securing profitable trade terms with regional contractors. CRM Pipeline Management: Active use of systems like Zoho Salesforce or HubSpot to track deals. Commercial Diary Management: Ability to self-schedule client meetings and maximize travel efficiency. Full UK Driving Licence: Mandatory requirement due to extensive regional field travel.

Employment Type : Full Time
Experience: years
Vacancy: 1
Yearly Salary Salary: 38000 - 40000