Digital Analytics Manager

Location: Reading – Hybrid 1-2 days a week In Office Consultant: Mags Rendle The Company Move your career forward and embark on a career within this high-profile brand. DRC are working with a highly successful retail business who are expanding their digital and tech teams, and you will have the opportunity to be a part of this inspiring and talented new team whilst working in a brand-new role. The Role As a Digital Analytics Manager, you’ll play a key role in helping shape how we use data to improve customer experience and drive commercial performance across our digital channels. Reporting to the Digital Analytics and Experimentation Lead, you will work across Digital and Digitech, providing insight to support the Digital roadmap and strategy. You will play a key role in delivering against the analytics strategy, translating direction into high-quality execution and team output. You will lead a team of analysts, helping to further develop the operating model, culture and skills to move beyond reporting into actionable insight, clear recommendations, and measurable impact. You will work closely with the Analytics & Experimentation Lead to align on priorities and strategic direction. This role suits someone who thrives in a fast‑paced environment and is motivated by delivering meaningful results through both leadership and hands‑on contribution. What You’ll Do as a Digital Analytics Manager In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day‑to‑day: * Lead and develop a high‑performing team, fostering end‑to‑end ownership, pace, and accountability, and driving continuous improvement by evolving from reporting into proactive, insight‑led delivery Insight, Trading & Commercial Impact * Lead weekly trading analysis to understand performance drivers, translate data into clear insights with clear next steps, deliver actionable recommendations across trading, product, experimentation and UX, drive Click & Collect optimisation by improving adoption and customer journeys, and collaborate to build datasets, analytics and skills that evolve the customer analytics mindset and enhance experiences for our most valuable customers. Product Integration & Delivery * Build and maintain processes that embed analysts effectively within product squads, define clear measurement frameworks and tracking requirements, enable high‑quality delivery through prioritization and coaching, collaborate with Product, UX and Engineering to improve ways of working and remove blockers, and build strong cross‑team relationships to position analytics as a value‑driving partner. Data, Automation & Scalability * Guide the team in working with large, complex datasets to uncover meaningful insights, drive automation of recurring reporting, ensure data is accessible and reliable for fast decision‑making, support scalable analytics across international markets, own and improve data layer and tracking implementations with hands‑on troubleshooting, and build strong relationships with digital analytics partners to ensure high‑quality delivery and effective tool usage aligned to business priorities. * Lead the analytics contribution to the experimentation programme, supporting prioritisation and delivery of high‑impact tests aligned to commercial outcomes * leverage customer segmentation and behavioural insights to identify opportunities for personalisation and optimisation in both web and ap What You’ll Get * People are at the heart of what they do, so it’s essential we provide you with the right environment to perform at your very best. * Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because it is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria. * Hybrid work model with 1–2 days in the office each week. What You’ll Bring They want everyone to feel valued, so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular: * Proven experience leading and growing an analytics team in a fast‑paced, eCommerce or product‑led environment; experience working within product‑led ways of working with analysts embedded in squads; track record of delivering commercial impact through data. * Experience analysing customer behaviour and value over time, including cohort analysis, retention, and customer lifetime value, to inform commercial and product decisions. * Experience defining and implementing tracking requirements, including evaluating data layer structures, working with tagging frameworks, and ensuring data is accurate, reliable and fit for decision‑making; strong experience with tagging and tracking frameworks (e.g. Google Tag Manager), with the ability to evaluate and improve data layer implementations, troubleshoot tracking issues, and ensure data is robust, accurate and fit for decision‑making. * Experience supporting A/B testing, including translating insights into test hypotheses and ensuring data quality to enable reliable experimentation; experience with digital analytics and UX tools (e.g. Content square, Decibel, Quantum Metric); experience with data visualisation tools (e.g. Tableau). * Strong technical experience, including GA4 and/or Firebase (for app analytics), SQL (working with large‑scale data environments), and large‑scale data platforms (e.g. BigQuery, Teradata, Databricks); nice‑to‑have experience with customer segmentation and personalisation frameworks, Python or similar tools for advanced analysis or experimentation, and working in multi‑market / international environments. * Personal attributes: Highly proactive with a strong sense of ownership and accountability and a focus on delivering measurable outcomes; commercially minded with an understanding of performance and business impact; thrives in a fast‑paced, evolving environment while bringing structure and clarity; hands‑on and delivery‑focused, able to prioritise and maintain high standards; strong leadership capability with experience coaching, developing and supporting others to achieve high performance. Does this sound like you? Great, because they can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential They are excited about their future and excited to develop yours. Why apply * Bonus structure and strong package * Excellent career potential * First‑class on‑going training and development * Supportive and caring environment * Attractive, successful, and global organisation. What next Curious to know more and discuss the company opportunity, and their benefits further? Apply below and Mags will be in touch to answer all your questions. J-18808-Ljbffr