Senior / Principal Pricing Analyst - Personal Lines

Description

Senior/Principal Pricing Analyst

**London (Hybrid - 2-3 Days per Week in Office)**
**Competitive Salary + Bonus + Excellent Benefits**
**Reference: J13134**

Our client is investing significantly in the future of its Pricing & Analytics capability, expanding its use of advanced modelling, optimisation techniques, and customer value analytics to support smarter commercial decision-making.

As a Senior/Principal Pricing Analyst you will play a key role in shaping pricing strategy across a portfolio of personal lines insurance products. This is an opportunity for an experienced pricing professional who combines deep technical expertise with commercial acumen and leadership capability.

The successful candidate will be comfortable operating at both a strategic and hands-on level, leading complex analytical projects, influencing senior stakeholders, and supporting the development of more junior team members.

The Role

Working within a highly visible Pricing & Analytics function, you will lead the development of advanced pricing and optimisation solutions designed to improve profitability, customer outcomes, retention, and long-term value.

You will leverage sophisticated modelling techniques to understand customer behaviour, price sensitivity, and demand, translating insight into actionable pricing strategies that deliver measurable commercial impact.

Alongside your technical responsibilities, you will provide mentoring and guidance to analysts within the team and help drive best practice across pricing and analytics.

Key Responsibilities

* Lead the design, development, and implementation of pricing and optimisation strategies across personal lines insurance products.
* Analyse customer behaviour, price elasticity, retention, and demand to identify opportunities for profitable growth.
* Develop and enhance predictive models using statistical and machine learning techniques.
* Support the development of customer lifetime value and retention frameworks to improve pricing decisions.
* Utilise pricing, competitor, and behavioural data to optimise customer outcomes and trading performance.
* Deliver clear recommendations and insights to senior stakeholders across Pricing, Commercial, Finance, and Data functions.
* Monitor model performance and identify opportunities for continuous improvement.
* Ensure pricing approaches remain aligned to regulatory requirements, fair value principles, and business objectives.
* Mentor and support junior analysts, helping to develop technical capability across the team.
* Contribute to the strategic direction of the Pricing function and support wider transformation initiatives.

About You

We are looking for a senior pricing professional who can combine strong analytical capability with stakeholder management and leadership skills.

You will have:

* Significant experience within **Personal Lines Insurance Pricing**.
* A strong understanding of pricing strategy, optimisation, customer behaviour, and commercial performance drivers.
* Experience developing and deploying predictive models within a pricing environment.
* Strong knowledge of pricing methodologies, statistical techniques, and analytical best practice.
* Experience working with large and complex datasets to solve commercial challenges.
* The ability to communicate technical findings to both technical and non-technical audiences.
* Experience mentoring, coaching, or managing analysts, with a genuine interest in developing others.
* Strong stakeholder management skills and experience influencing decision-making at senior levels.
* A proactive and commercially focused mindset with the ability to balance technical excellence with business outcomes.

Technical Skills

Experience with several of the following:

* Python
* SQL
* SAS
* R
* Snowflake
* Databricks
* Power BI
* Tableau
* Machine Learning and Predictive Modelling Techniques
* GLMs, GBMs, Demand and Behavioural Modelling

What's on Offer?

* Opportunity to influence pricing strategy at a senior level.
* Exposure to high-profile, commercially impactful projects.
* Significant investment in analytics, technology, and pricing capabilities.
* A collaborative environment with strong opportunities for career progression.
* Hybrid working and competitive reward package.

**Please note:** Applicants must have the right to work in the UK. Visa sponsorship is not available for this role.

**Apply now to be considered for this exciting opportunity to help shape the future of pricing and analytics within a market-leading organisation.**