Performance Marketing Executive

Performance Marketing Executive

Your manager: Performance Marketing Lead

Team: Marketing

Location: Chiswick London

We operate a hybrid working approach which allows you to manage your time between home and office.

Be part of something big

We are Pernod Ricard a leading company in the global spirits industry with over 19000 employees globally. We own 16 of the worlds top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries including: Absolut vodka Ballantines Chivas Regal Royal Salute and The Glenlivet Scotch whiskies Jameson Irish whiskey Martell cognac Havana Club rum Beefeater Malfy and Monkey 47 gins Malibu liqueur Mumm and Perrier-Jouët champagnes.

Here in the UK

In the UK Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK which markets sells and distributes our products in the UK
• Chivas Brothers the largest brand company in the Group responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail the global and EMEA home of the groups duty free air travel and cruises business.
• The Absolut Group the brand owner of our global white spirits portfolio whose Gin brand unit and Business Acceleration team sit in London.

We are an organisation of 2000 employees in the UK headquartered in London in a brand-new office designed with sustainability conviviality and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your new team

This position sits in our Pernod Ricard UK (PRUK) business. Our diverse population of 300 passionate employees have been creating conviviality since 2001 bringing our premium brands and unforgettable experiences to the UK. As the worlds 2nd largest spirits market the UK is a key location for our company.

At PRUK we have a culture that blends performance and conviviality: we are recognised as an open and diverse business with a firm commitment to our employees wellness inclusion and safety and to making a positive impact on our industry and environment.

Our Vision as a marketing department is to be the engine of our business fundamentally setting and driving the strategy that will enable PRUK to achieve its goal of becoming the No2 player in the market. This vision is underpinned by a commitment to understanding our consumers and their moments of conviviality to creativity and entrepreneurship all with solid commercial foundations.

As a member of the marketing department you will work cross functionally to ensure our brands are present and play an active role in the moments that matter in consumers lives. You will have a commitment to efficiency and ROI to learning and improving and sharing best practice across the department and markets to enable us to accelerate our performance.

You will have a clear view of the big initiatives that will accelerate growth for our business from A&P investment to NPD (New Product Development) to digital acceleration & experiential and you will focus on delivering these with impact so we can achieve our goal.

Your unique contribution

At Pernod Ricard UK we are ambitious about how we use digital technology to engage with our consumers and partners. We have invested in exciting digital platforms to help foster relationships with our business and portfolio of world class spirit and champagne brands. As the Performance Marketing Executive you will play a key role and reach a variety of business functions including external retailer customers agencies commercial marketing and eCommerce teams all of whom support the eCommerce development at Pernod Ricard. This role will primarily focus on delivering best in class consumer experience and delivering conversion across our online retailers with key focus on .

eCommerce is a key area of focus for the business and is a critical channel for our on-going success. This role will focus on the online customer experience with emphasis on how our brands are represented across our retailer eCommerce sites. Making key investment decisions and media plans ensuring we have optimum presence and gaining share of voice working closely with our internal Digital Content Specialist ensure our digital shelf presence is best in class to inspire our shoppers in aim to increase conversion customer numbers and maintain brand loyalty. With ample support from the team lead you will focus on how Pernod Ricard UK brands are represented in the digital world. A passion for Digital and eCommerce strong communication skills and proactivity will be key to the success of this role.

You will be a part of wider Performance Marketing team connecting the dots between e-media and online channels for the wider business. Your role will be focused on delivering on customer growth strategy building media plans and executing with the support of our external agencies. Lots of new and exciting projects globally recognised brands and a specialist support network that are all on an exciting journey together!

Key responsibilities

• Day-to-day management of display media plans and performance marketing budgets (Citrus & Criteo) across accounts.
• Management of media agency to ensure execution of campaign/strategy alignment optimisations portfolio prioritisations and planning forecasting and invoice management.
• Cross collaboration with commercial leads and brand marketers for bespoke online marketing opportunities.
• Support in delivering customer brand days and QBRs.
• Generate weekly / monthly performance reports with actionable insights reporting back to key stakeholders.
• Utilise Digital Shelf tools to measure share of voice connect the dots from social media platforms/eCRM to retailer sites to drive sales. Assist in delivery of new and innovative online experiences working closely with Brand eCommerce and Experiential teams.
• Collate data and insights from test and learns and build compelling best practice cases and other key findings.
• Planning and production of eCommerce media content liaising with brand and e-Commerce teams coordinating content inputs design and layout work gathering approvals and digital production oversight.

Who youll be working with

• Performance Marketing Team: Lead Account Managers
• Wider teams: Social Content Studio Data eCRM
• Brand Marketing Commercial Customer Marketing
• Key Martech & Media Agency Partners

Your blend of talent

This position could be right for you if you have:

• Digital Performance & eCommerce experience
• e-Retail Media planning and budget management experience
• eCommerce customer management experience (desirable)
• Experience with performance platforms Criteo/Citrus (desirable)
• Media Agency management (desirable)
• Experience using Digital Shelf Analytics Tool (desirable)
• Proactive demeanour research and problem-solving skills
• Analytical mindset and skills
• Great written and verbal communication

Our mix of benefits

For your health we offer private medical insurance critical illness cover and an optional healthcare cash plan and dental insurance. Our lifestyle benefits options include 28 days annual holiday your employee pension share incentive plan family care season ticket loans free mortgage advice payroll giving and more!

You can access lots of gifts & discounts including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar employee-run networks a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! Its our way of being and something unique you feel and experience when working for Pernod Ricard.

Were committed to conviviality and with this youll be Proud to Belong to our Pernod Ricard family. Youll be Empowered to Perform supported to succeed and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

Were committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as Créateurs de Convivialité.

We promote diversity and inclusion throughout our business and supply our teams we proactively foster a diverse work force and an inclusive culture an environment where we can truly be ourselves.

We will assess your application for this role based on your skills experiences and achievements not your gender age ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.

Similarly if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process please let us know.

Responsible drinking

As Créateurs de convivialité we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture we want to create diverse teams in which our differences contribute to our success. Therefore all are welcome at Pernod Ricard regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business we work together with industry members civil society governments local authorities and UN bodies to promote responsible drinking.

Job Posting End Date:

Target Hire Date:

Target End Date:

Employment Type : Full-Time
Experience: years
Vacancy: 1