Digital Marketing Analyst

Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks so that private market investors managers and service providers can better meet their business objectives and outperform in their markets.

The marketing team will be strategic partners to the business collaborating to design and deliver customer-centric creative and high-performance programs which improve brand preference engage more market professionals and underpin commercial success.

The Digital Marketing Analyst based in London will be a key driver of growth for PEI Groups global portfolio of subscriptions and events products. You will empower product marketers to accelerate their go-to-market plans by developing and delivering actionable insights and support innovative ABM strategies.

As part of the Digital Marketing Operations (DMO) team you will work alongside marketers in the digital information platforms networks and events teams to develop new ways to communicate with audiences efficiently and effectively whilst accurately reporting on all activity to measure ROI and campaign performance.

Responsibilities and Duties:

• Track and monitor key performance metrics daily and weekly; highlighting changes risks and opportunities to marketing and commercial stakeholders.
• Build and develop new reporting and analysis to help the marketing teams to better understand the drivers of growth and return on investment.
• Leverage our comprehensive data lake and our wide range of data sources to provide business intelligence that can be acted on.
• Make effective use of the reporting available across the range of marketing platforms that we employ to provide a holistic view of marketing performance and support strategic decision making.
• Develop a deep understanding of customer personas workflows and role-specific needs to inform tailored marketing strategies.
• Gain in-depth knowledge of PEIs product offerings across all revenue lines (digital platforms networks events and marketing solutions) to guide targeted marketing efforts.
• Collaborate with Data Technology Product Editorial and Events Teams: Input to new product developments and tech changes for all PEI content.
• Identify ways to improve user volume experience and usage of websites to deliver company and person level growth while ensuring engagement and retention is not negatively impacted.
• Work with Asset Class marketing teams respond to requests for DMO support to improve inbound traffic and conversions and build and deliver outbound marketing programs to TAM audiences.

About You

Experience & Skills

• Demonstrable experience managing and delivering reporting and insights within a highly commercial B2B business environment.
• SQL. Plus: Tableau/PowerBI or similar data visualisation tools.
• Experience with Databricks or similar Lakehouse applications is highly desirable.
• Experience using Google Analytics/HEAP SemRush/Brightedge IndexingInsight and similar martech applications.
• Marketo/Sailthru/Eloqua/Hubspot or similar marketing automation and common CRM platforms is highly desirable.
• Strong people skills and stakeholder management within and outside of marketing team.
• Track record of working closely with product technology content and sales teams to drive commercial revenue growth.
• Strong communication skills and ability to influence peers and senior leadership.
• Excellent planning project management and performance analysis skills; adept at multi-tasking prioritisation and collaborating with colleagues across functions.
• Demonstrable experience in supporting holistic and successful inbound and outbound marketing programmes resulting in increased demand leads and revenue.
• Broad B2B marketing knowledge and experience across Brand Demand ABM Events and Communications.
• In-depth knowledge of digital marketing techniques technologies tools and ways to improve efforts and outcomes including through emerging technologies e.g. AI
• Proven record of researching and delivering relevant tech tools and processes which are up to date innovative user-friendly and allows the best environment for high performing marketers to flourish; to deliver growth with less effort.

About Us

What we do:

PEI sits at the centre of one of the most dynamic industries in global finance. Private markets have grown from a niche corner of the investment world into an industry with $15 trillion AUM spanning dozens of strategies hundreds of geographies and thousands of funds. The professionals navigating it rely on us to make sharper decisions.

Today PEI operates a range of platforms each dedicated to a major asset class or investment theme; from private equity and infrastructure to real estate private credit and beyond.

What makes us genuinely different is what we bring together. Data-enabled tools. Data-enriched insight. Built on powerful proprietary datasets. Editorial insights based on deep market knowledge and experience. The networks and communities that convene the people who move and manage capital. No other business is this well connected. This shapes everything we build every hire we make and every decision we take.

Who were looking for:

Our 500 team spans Europe APAC and the Americas researchers journalists data scientists product engineers events professionals marketers and commercial specialists all working to give private markets professionals the intelligence edge they need.

Central to everything we do is our people. Weve built a culture where talent grows careers are built with intention and everyone has the opportunity to learn grow and make their mark.

At PEI we value diverse talent and welcome applications from everyone regardless of background. We are an equalopportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.PEI Group supports flexible working arrangements and we welcome career returners.

Required Experience:

IC

Employment Type : Full-Time
Experience: years
Vacancy: 1