We are seeking a data-driven and detail-oriented CRM Campaign Specialist to join the this role you will be responsible for planning executing and optimizing CRM campaigns across multiple channels ensuring that the right message reaches the right players at the right time. You will work closely with cross-functional teams leveraging data insights to drive engagement improve retention and enhance overall player satisfaction.
ResponsibilitiesConfigure and execute end-to-end CRM campaigns across multiple channels including email onsite notifications and promotional pages
Utilize data and reporting tools to support segmentation targeting and optimal campaign timing decisions
Analyze campaign performance using dashboards and reporting tools (Google Sheets Tableau CRM analytics) and continuously refine execution based on insights
Build manage and validate player segments within CRM systems (e.g. Fast Track or similar platforms) to ensure accurate targeting and personalization
Collaborate with cross-functional teams to align campaigns with broader business objectives and player engagement strategies
Monitor and evaluate campaign performance delivering actionable insights and recommendations for continuous improvement
Ensure all campaigns comply with responsible gaming policies data privacy requirements and applicable regulatory standards
Contribute to process and workflow improvements supporting a culture of data-driven execution and accountability
Proven experience in CRM lifecycle marketing or campaign execution (iGaming industry experience is a strong advantage)
Strong proficiency in Google Sheets or Excel for data analysis and reporting
Familiarity with CRM platforms such as Fast Track including campaign workflows and segmentation logic
Strong analytical mindset with the ability to translate data insights into actionable campaign strategies
Excellent organizational skills with the ability to manage multiple workflows simultaneously
High attention to detail strong ownership and a results-driven approach
Fully remote work from anywhere in the world
Flexible working schedule
25 days of paid time off
Equipment allowance
CRM Campaign Specialist • London, England, UK
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