Sales Manager - Fish Brothers Lepas

Sales Manager – LEPAS Swindon

At Fish Brothers, we’ve been helping the people of Swindon with their motoring needs for more than 75 years. As a multi-franchise dealer group, we’re proud of our strong reputation, but it’s our people who make the real difference. We believe in creating a supportive and rewarding workplace where talent can thrive, and where going the extra mile for our customers comes naturally. Many of our team have built long and successful careers with us — and now we’re looking for the next person to join our journey.

Launch a New Automotive Brand in the UK

Fish Brothers is proud to announce the launch of the first UK dealership for Lepas, an exciting new electrified automotive brand focused on precision, power and elegance.

Based at our newly refurbished Ashworth Road dealership in Swindon, this is a rare opportunity to play a leading role in launching and establishing a completely new automotive brand in the UK market.

Following the successful introduction of Omoda, Jaecoo and Chery, we are continuing to invest in the future of automotive retail and are looking for an ambitious, driven and commercially minded Sales Manager to help shape the next chapter of our growth.

This is far more than a traditional dealership management role. We are looking for someone who is excited by the opportunity to build a team, establish a brand locally, create a high-performance culture and deliver an exceptional customer experience from day one.

The successful candidate will lead a small sales team initially, with genuine opportunity to grow the operation as the LEPAS brand develops across the UK.

About the Role

As Sales Manager, you will take ownership of the sales operation and play a key role in establishing LEPAS within the Swindon market. You will lead from the front, driving performance while creating an environment where colleagues can thrive, develop and succeed.

You will be responsible for developing a motivated, customer-focused team capable of delivering excellent results alongside a premium customer journey. You will work closely with senior leadership to help shape the direction of the business during an exciting launch period and beyond.

This role requires a balance of strong commercial awareness, operational discipline and inspirational leadership. You will be expected to maintain high standards across customer experience, FCA compliance, sales process and team performance while helping to create a positive and collaborative culture.

About You

We are looking for an experienced automotive sales leader with a strong track record of delivering results within a dealership environment. Previous experience as a Sales Manager is essential and experience of launching a new dealership, franchise or brand would be highly advantageous.

You will be commercially driven, highly motivated and capable of inspiring high performance within your team. Just as importantly, you will understand the importance of customer experience, colleague engagement and building long-term success.

The ideal candidate will be:

• A strong people leader and coach
• Entrepreneurial and commercially aware
• Passionate about customer experience
• Organised and process-driven
• Comfortable working within a fast-paced and evolving environment
• Excited by the opportunity to help shape a brand from the ground up

What We Offer

• £40,000+ basic salary with uncapped OTE plus company car
• 23–27 days holiday plus bank holidays and birthday leave, pension contribution matching, life assurance, Health Cash Plan, enhanced maternity and paternity pay, referral bonus scheme, salary sacrifice nursery and Cycle to Work schemes, manufacturer and in-house training.

Working Hours

Full-time permanent role working a 5-day week, Monday to Saturday with a day off during the week. The dealership is closed on Sundays.

Join Us

This is a unique opportunity to join Fish Brothers at the start of an exciting new journey and help establish Lepas in the UK market.

If you are ready for a new challenge and want to be part of something from day one, we would love to hear from you.

Please note that this job advert will close as soon as sufficient applications have been received. If you are interested in applying please apply as soon as possible. Due to the numbers of applications we receive we do not respond to applications unless we wish to progress with your application.

Diversity, Equity & Inclusion

At Fish Brothers, we are committed to building a diverse and inclusive workplace that reflects the customers we serve and the community we’re part of. We believe that everyone, regardless of background, identity, or experience, should feel valued, respected, and empowered to thrive.

We welcome applications from all qualified candidates, and we encourage people from underrepresented backgrounds to apply — including, but not limited to, women, people from Black, Asian and minority ethnic communities, LGBTQ+ individuals, people with disabilities, and veterans.

If you require any reasonable adjustments during the recruitment process, please let us know — we’ll do our best to accommodate your needs.