The Head of Marketing will develop and deliver the Group marketing strategy to drive revenue growth, lead generation and brand reputation.
Client Details
B2B manufacturer based in Kent.
Description
The Head of Marketing will have the following responsibilities:
· Own and deliver the product marketing strategy, aligning activity to sales targets and growth priorities
· Develop product positioning, messaging frameworks and value propositions for each product line, audience and channel
· Lead the UK go-to-market plan for new product launches, sales enablement and channel readiness
· Conduct market, customer and competitor research to identify opportunities
· Produce high-quality product content and sales enablement collateral (brochures, datasheets, case studies, video, demos)
· Plan and run integrated demand-generation campaigns across digital, CRM, paid media, SEO
· Define, track and report product marketing KPIs such as leads to opportunities, pipeline contribution and ROI
· Partner closely with Sales Director/Manager to convert marketing activity into pipeline and revenue
· Manage product content across the Group website and digital ecosystem to ensure accuracy, consistency and performance
· Build and protect the Group's brand reputation through proactive PR and media relations across trade, business and consumer titles
· Develop and own the content calendar; press releases, thought leadership, case studies, social media content
· Plan and deliver the Group's presence at exhibitions, trade shows and customer events
Profile
A successful Head of Marketing should have:
· Degree in Marketing, Business or a related discipline; CIM Diploma or equivalent professional qualification preferred
· Minimum 5 years' marketing experience in a B2B environment, ideally within construction products or industrial manufacturing
· Proven track record leading product launches and integrated marketing campaigns that delivered measurable pipeline and revenue
· Strong digital marketing skills across SEO, paid media, CRM, marketing automation and web content management
· Managing PR agencies, journalists and media relationships
· Strong commercial acumen, with the ability to set budgets, build business cases and report on ROI to senior stakeholders
· Full UK driving licence
Job Offer
Head of Marketing • Kent, UK
The Head of Marketing will develop and deliver the Group marketing strategy to drive revenue growth, lead generation and brand reputation.B2B manufacturer based in Kent.The Head of Marketing will h... Show more
Chief Executive Officer, Camp Beaumont.Fabadousa Campus, Mundon, Essex.Fractional - 2-3 Days Per Week.Immediate Start - 31 December 2026 (potential to extend to full-time).As a dynamic and hands‑on... Show more
Head of SalesApplylocations: Virtual Location UKtime type: Full timeposted on: Posted 3 Days Agotime left to apply: End Date: May 22, 2026 (10 days left to apply)job requisition id: JR101... Show more
Alpha Scientific is at the forefront of chemical and microbiological testing, reliably providing organisations with detailed analysis of water and air quality.We are a team of highly skilled and tr... Show more
A leading care organization in Tenterden is seeking a Head of Housekeeping to create warm and homely surroundings in a care home.The ideal candidate will lead a team of housekeeping staff, ensuring... Show more
HEAD OF COMMERCIAL INSURANCE BROKING.Clark James insurance Recruitment have an exceptional new opportunity with a leading and good sized Commercial Insurance Brokers in the North London area.They a... Show more
Head of Curriculum and Attendance Champion.Position Start Date: 01/01/2027.Midday Date of Interviews: tbc.Cedar Hall School is a Special School in Thundersley, Benfleet, Essex, with just over 180 p... Show more
Self-Employed, Commission Only).Realistic full-time earnings of £40,000-£50,000+ per year, with uncapped potential beyond that.Looking for a role where your income reflects your effort?.Self-Employ... Show more
Victor UK responsible for shaping, governing and driving the strategy for the UK Financial Lines Underwriting Practice.Victor is Marsh’s MGA and we are on a journey to become the best Digitally Ena... Show more
Benenden Hospital Trust in England is seeking a Communications & Marketing Executive to enhance engagement and awareness.You will deliver high-quality content that supports our communications strat... Show more
Matchtech is seeking an experienced Head of Marketing for a Technology business to develop and implement a company-wide marketing strategy.This senior role includes managing a marketing team and fo... Show more
B2B marketing agency professional.You are likely to be looking to take your existing hands-on experience managing a team and clients into a role with more strategic impact and significant developme... Show more
Virtual Location UKAlpha Scientific is at the forefront of chemical and microbiological testing, reliably providing organisations with detailed analysis of water and air quality.We are a team of hi... Show more
This is a newly created, 12-month interim role that comes at an exciting and pivotal time for the trust.We have recently launched our new five-year strategy, setting out a clear ambition for the fu... Show more
Liftec Express is seeking a Head of Service Operations to lead its service and repairs operations in London and the Southeast.This pivotal role requires accountability for operational delivery, saf... Show more
HR Course Programme – Job Guarantee Included Complete online training designed to take you from zero experience to your first HR administration role.Study part-time, build fundamental skills, and ... Show more
Digital Marketing Agency - Southend-on-Sea, on-site.We're hiring for a fast-growing digital marketing agency based in Southend-on-Sea, helping ambitious brands get found, grow, and convert online.A... Show more
Apogee is looking for a Head of IT to oversee internal operations across the UK and Europe.This pivotal role involves leading a team of 13, focusing on IT strategy, technological modernisation, and... Show more
This is a newly created, 12-month interim role that comes at an exciting and pivotal time for the trust.We have recently launched our new five-year strategy, setting out a clear ambition for the fu... Show more
Guardian Jobs seeks a Business Development Manager to work with the Institute of Cultural and Creative Industries in Medway.This role involves developing strategies to increase bookings and income ... Show more
